What is a Zagat survey?

Zagat.com visitors may rate and review the exceptional places they've visited by completing digital surveys. Surveys last an average of 6 weeks and occur throughout the year for specific locations (e.g. New York City) and categories (e.g. Restaurants). Inside each survey, users may browse or search a list of reviewable places, rank their favorites, and select a reward. Information collected during the survey is tabulated and used to create new Zagat ratings and reviews. Occasionally, Zagat also conducts surveys about consumer trends and habits.