Your video will be at least 10 seconds, and no more than 40. Why? Most people’s attention spans are short. Videos that are longer run the risk of losing viewers midstream. On TV, most commercials are 15 or 30 seconds. Viewers on any platform want to view advertisements quickly and upfront, so that they can move on to their content.
Often, business owners want to pack their video messages with every detail possible; however, your video will pack more punch if it's short and to the point. Your filmmaker will help you communicate your message in the most effective way possible, without losing your company's voice or personality.
If you still feel like less than a minute is too short, consider making several video ads that can each touch on a specific detail of your business.