In order to keep your video simple to create and coordinate, we recommend that the fewest members of your team as possible speak on camera in your video. It’s tempting to want to involve your entire team, but as your videos will be just 30 seconds long, it’s often overwhelming to introduce too many voices and faces in this amount of time.
Before your shoot date, think about who at your company can best represent your brand -- your CEO, founder, or even head of marketing. Choose one of these people to speak in your video, to keep your message focused.