Analyze performance with analyticsYouTube Analytics basicsYouTube Analytics basicsDiscovery and performance FAQsLearn how to use expanded analytics reportsGet analytics for your playlists and groups of videosData and performance measurement tools on YouTubeOverview tabGet an overview of channel performanceCheck your YouTube subscriber countUnderstand limited data in YouTube AnalyticsContent tab (channel level)Understand your content reach and engagementCheck your impressions and click-through rateImpressions & click-through-rate FAQsAudience tabGet to know your YouTube audienceUnderstand returning & new viewers dataUnderstand your unique viewers dataCheck subscriber notificationsRevenue tabCheck your YouTube revenueUnderstand ad revenue analyticsResearch tabUnderstand research insightsReach tab (video level)Understand your video reachCheck your impressions and click-through rateImpressions & click-through-rate FAQsLearn where viewers clicked SubscribeEngagement tab (video level)Understand audience engagementMeasure key moments for audience retentionHow engagement metrics are countedView live stream data