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🚩 Improving notifications on YouTube 0 Recommended Answers 32 Replies 1365 Upvotes
Last edited 4 days ago
Many of you reach out to us about notifications – from reports of notifications not sending on time, to suggestions on how to improve the systems behind notifications. We’ve also seen feedback and questions about the notification bell, which controls how and when we send out notifications for channel subscriptions. Our product and support teams have been investigating this feedback and working on ways to address it. As a first step, we have some updates to share on how we’re making notifications work better for everyone.
New look and name for the default notification bell: Occasional → Personalized
- The default notification setting is now called “Personalized” notifications and has a redesigned bell icon that more clearly differentiates it from the “All” notification setting. Through a series of tests and user research, we’ve found this updated name and visual design improves overall understanding of the default bell setting and makes it more clear that you won’t be notified about every new video upload. Alongside this update, we’ve added a new drop-down menu for bell settings on mobile, so you can easily see and toggle between the different notification options. It’s worth pointing out, the functionality of the bell hasn’t changed and we haven’t adjusted any user settings. This update also doesn’t change anything related to the Subscriptions feed, which is different than notifications.
- The Personalized notification setting explained: When you subscribe to a channel, the default notification setting is to get “personalized” notifications, which is a customized experience that differs by person. Personalized notifications are sent using signals such as your watch history, how frequently you watch videos from the channel, how popular certain videos are, and how often you open notifications. If you want to see notifications every time a channel publishes a video, you can turn on the bell icon and start getting “All” notifications.
- So why is the default notification setting “Personalized” and not “All” notifications? We tested “All” notifications as the default setting, and found that over time people were overwhelmed with the high number of notifications and turned them off completely. While most people don’t want to see all notifications, they do want options! The bell settings offer flexibility so you can choose to get all notifications, none at all, or personalized notifications – and you can select different options per channel subscription.
New subscriber notification metrics for creators in YouTube Analytics:
- We’re also introducing two new metrics in YouTube Analytics to help creators understand what percentage of their subscriber base can get notifications. The first metric, Subscribers who turned on all notifications for your channel, tells you what percentage of your subscribers that have chosen to receive all notifications from your channel. Even if subscribers turn on the bell, some may have notifications disabled at the account, app, or device level without realizing it. This prevents them from receiving notifications despite their bell settings. The second metric, Subscribers who turned on the bell and enabled YouTube notifications, tells you what percent of subscribers have turned on “All” notifications for your channel, and can actually receive those notifications based on their YouTube and device settings. Learn more about these new metrics in our Help Center: See subscriber notification metrics in Analytics and check them out in YouTube Analytics today!
And last but not least, notifications that you can count on:
- We’ve been working on improving our infrastructure to make our systems and networks that send out notifications more consistent and reliable with a focus on two things, making sure all notifications get sent and also ensuring notifications get sent quickly after a creator publishes. We’ve added new monitoring systems to quickly detect any potential outages and avoid widespread issues. We’ve also made feature improvements to alleviate upload congestion on our networks – for example, adding more options for creators to choose from when scheduling video uploads. As a result, we’ve reduced outages and decreased the number of dropped notifications across YouTube. Take a look behind the scenes with our Notifications Product Manager to learn more about how we’re continuing to improve this area: Notifications | Backstage at YouTube Video from YouTube Help.
Hope you enjoy the updates, let us know what you think in the comments below! 🎉
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