📢 Optimizing ad formats - overlay ads are going away in April
Announcement
Hi creators,
Starting on April 6th, 2023, the “Overlay ads” ad format will no longer appear on YouTube to help improve the viewer experience and shift engagement to higher performing ad formats on desktop and mobile devices. Overlay ads are a legacy ad format that only served on desktop and are disruptive for viewers. We expect to see limited impact for most creators as engagement shifts to other ad formats.
Desktop Overlay ads
What should I expect?
- Starting April 6th, 2023, “Overlay ads” will no longer appear on YouTube videos or as an available ad format when you turn on ads in YouTube Studio.
- These ads only appeared on desktop, and we expect to see limited impact for most creators as engagement shifts to other ad formats. There are no changes to any of our other ad formats.
Jensen (TeamYouTube)
Details
Informational notification.
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Last edited Mar 7, 2023