Many of you have shared your concerns with us over the past few days about the Momo Challenge--we’ve been paying close attention to these reports. After much review, we’ve seen no recent evidence of videos promoting the Momo Challenge on YouTube. Videos encouraging harmful and dangerous challenges are clearly against our policies, the Momo challenge included. Despite press reports of this challenge surfacing, we haven’t had any recent links flagged or shared with us from YouTube that violate our Community Guidelines.

It’s important to note that we do allow creators to discuss, report, or educate people on the Momo challenge/character on YouTube. We’ve seen screenshots of videos and/or thumbnails with this character in them. To clarify, it is not against our policies to include the image of the Momo character on YouTube; that being said, this image is not allowed on the YouTube Kids app and we’re putting safeguards in place to exclude it from content on YouTube Kids.

Here's more info on our policy prohibiting harmful and dangerous challenges.

If you see someone promoting any challenge with an inherent risk or harm, please flag it to us immediately.