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🚩 Coming Soon: New Design and Criteria for Channel Verification on YouTube 1 Recommended Answer 246 Replies 1542 Upvotes
Last edited 9/19/19
When you come to YouTube, it’s important to know if the channel you’re watching is the official presence of the creator, artist, public figure or company that it represents. With that in mind, we’re announcing upcoming changes to our channel verification program starting in late October. There are two parts to the new verification program: a new look and new eligibility requirements.
New look for verified channels on YouTube
- What will a verified channel look like come October? Currently, verified channels have a checkmark next to their channel name. Starting in late October, you’ll see a grey background on the YouTube channel’s name to indicate that it’s verified by YouTube. This new look will also replace the existing music note on Official Artist Channels on YouTube. To help you get familiar with the new design, you’ll see a message about the change when you hover over a verified channel name.
- Why are we making this change? Through our research, we found that people often associated the checkmark with an endorsement of content, not identity. To reduce confusion about what being verified means, we’re introducing a new look that helps distinguish the official channel of the creator, celebrity or brand it represents. The new look will also be displayed more consistently across channel pages, search and comments and is more difficult to replicate so that viewers can be sure of a channel’s identity.
New eligibility requirements for YouTube’s verification program
- What is the new criteria for channel verification come October? Under our current eligibility requirements, channels with more than 100,000 subscribers can be verified regardless of need for proof of authenticity. Our new criteria prioritizes verifying prominent channels that have a clear need for proof of authenticity. We look at a number of factors to determine if a channel meets this criteria, including:
- Authenticity: does this channel belong to the real creator, artist, public figure or company it claims to represent?
- Prominence: does this channel represent a well-known or highly searched creator, artist, public figure or company? Is this channel widely recognized outside of YouTube and have a strong presence online? Is this a popular channel that has a very similar name to many other channels?
- Why are we making this change? The previous requirements worked well when YouTube was smaller, but as YouTube has grown and become more complex, we need a new way to verify the identity of channels and help you find the official channel you’re looking for.
- The new criteria will apply for all channels: Channels that meet the new requirements no longer need to apply, we will automatically apply the new verified treatment. For more info about verification and eligibility, check out our Help Center.
- There is no process to request channel verification. If your channel is no longer verified, you can appeal here.
We hope these changes will help make verification on YouTube clearer and more meaningful. If you have questions about this change, let us know in the comments below!
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