Improving the creator Copyright experience has been a top priority for us. In July, we announced
timestamps and editing tools to help you more easily remove and resolve manual Content ID claims. Today we’re announcing additional changes to manual claiming policies that will help address manual claims on short or unintentional uses of music. You can read more on the YouTube blog.
Today we’re introducing an update to our manual claiming policies, which prevents Copyright owners from making money on manual claims for short song segments or unintentional audio (such as background music in a coffee shop).
To be clear, including someone else’s content without permission – regardless of how short the clip is – means your video may still be claimed and copyright owners will still be able to either block monetization, or block the video from being viewed. As always, you can dispute a claim
if you disagree or use our suite of editing tools
(Mute Song, Replace Song, Trim) to remove the claim and the restrictions that come with it.
Q: How do you define ‘short segments’ of a song?
Short segments of a song means single digit seconds (for example, 5 seconds) but there are special cases and exceptions to this, such as when the entire video is mostly made up of compilations of short music clips. Creators also shouldn't focus on a specific threshold or time limit, but should be aware that any use of unlicensed music can result in a claim.
Q: How do you define ‘unintentional use’ of music?
Unintentional use of music include instances where a song wasn’t intentionally added to the video by the creator and there is no interaction between the creator and the music. For example: a car passes in the background with music playing, or a television is heard in the background from another room.
Q: How will this policy be enforced?
As of today, music partners will be notified of this new policy, as well as any new manual claims that don’t adhere to it. We’ll ramp up policy enforcement mid-September – after that time, those who repeatedly fail to follow this policy will have their access to manual claiming revoked.
Q: What if more of my content is blocked as a result of this policy change?
These changes will likely be accompanied by new challenges, including a potential for more content to be blocked, but we feel this is an important step in creating a fairer system for creators & music partners in the long term. And reminder that even if your content is blocked, you can still edit out
the claimed content to unblock your video.
- Sarah (TeamYouTube)