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Information for creators based in Germany on changes to the law in relation to political advertising 0 Recommended Answers 0 Replies 3 Upvotes
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Please note: This is only applicable in Germany.

Hello creators and channel owners,

The State Media Treaty (MStV) has been in force in Germany since November 7, 2020. This includes a ban on political advertising (§ 8 (9) of the MStV). This advertising ban applies to all creators and channel owners based in Germany who are providers of broadcast-like telemedia (§ 74 sentence 1 MStV). Please check whether this ban applies to you and, if necessary, make the appropriate AdSense settings to deactivate political advertising.

What's this about?
There are stricter requirements for political advertising than for commercial advertising. Political advertising also includes political party advertisements. The State Media Treaty provides for a ban on advertising for all creators and channel operators who are providers of broadcast-like telemedia (§ 74 sentence 1 MStV). A broadcast-like telemedia exists when videos with a television-like design are made available from a catalog specified by the creator or channel owner for individual retrieval at a time selected by the user. In particular, radio plays, movies, series, reports, documentaries, entertainment, information or children's programs should be television-like (§ 2 (2) No. 13 of the MStV). The majority of creators and channel operators who upload videos or do live streams and participate in monetization with their channels probably meet these requirements. If you are unsure whether your channel will fall below it, please seek legal advice.
 
What effects can this ban have on me?
If your videos contain political advertising or political advertising is placed prior, within or after your videos, this can have media law consequences for you as a creator and channel owner. The state media authorities can punish a violation of the prohibition as an administrative offense according to § 115 (1) Sentence 2 No. 19 MStV with a fine of up to 500,000 Euros (§ 115 (2) MStV).
 
What can I do to prevent political advertising on my channel?
Make sure that the videos you upload do not contain any political advertising. Furthermore, as a creator and channel owner, you have the option of deactivating the “Politics” category on AdSense to prevent political advertising from being played out by YouTube in your videos. To do this, in the “Politics” category, slide the switch from “Allowed” to “Blocked”, see below.
 
 
What can I do to add links and additional informational material to political advertising on my channel:
We are not allowed to provide advice on individual legal situations, but the following links may help you. If necessary, you should seek legal advice.
 
 
We hope that we have been able to help you a little with this information.
 
Felicitas (TeamYouTube)
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