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1/15/19
🔍 FAQ: Custom Thumbnail Policy Enforcement Update 0 Recommended Answers 0 Replies 90 Upvotes
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Hi everybody,

You can find below some FAQs regarding the recent updates about the Custom Thumbnail Policy Enforcement.

Your custom thumbnail images must follow our Community Guidelines. Selecting a thumbnail that egregiously violate policies (e.g., containing pornography or graphic violence) will now result in a Community Guidelines strike, even if the video does not violate our policies. Multiple strikes will result in the loss of your channel’s custom thumbnail privileges and three strikes in 90 days will result in account termination. Learn more about Community Guidelines strikes.

Q: What is changing with how YouTube enforces custom thumbnail violations?
While nothing is changing with our policy on what can and can’t be included in a custom thumbnail, egregious violations may now result in a Community Guidelines strike. Multiple strikes will result in the loss of your channel’s custom thumbnail privileges. As part of our efforts to ramp up enforcement, we’ve also been growing our review teams and using technology to flag more content to them for review.

Q: What is an egregious custom thumbnail violation?
Examples: custom thumbnail image that includes pornography or graphic violence.
 
Q: What happens if my custom thumbnail is removed?
If your custom thumbnail is removed, it will be replaced by an auto-generated one. If it’s your first strike, you’ll be able to choose a new custom thumbnail. If it’s your second strike, you won’t be able to choose a new custom thumbnail for the video. You’ll receive an email notification with the option to appeal the removal.
 
Q: At what point will I lose my custom thumbnail privileges?
Egregious thumbnail violations will lead to a strike on your account. If you receive a second strike due to custom thumbnails that don’t comply with our policies, your custom thumbnail privileges will be suspended for 30 days. If your account receives 3 Community Guidelines strikes within a three-month period, your account will be terminated. Learn more about what happens if you receive a strike.
 
Q: How will I know if I receive a strike due to custom thumbnail violations?
If a strike is issued, you'll get an email and see an alert in your Channel Settings the next time you sign in to YouTube. You can appeal the strike if you think your thumbnails don’t violate Community Guidelines.
 
Q: Can I appeal strikes related to custom thumbnail violations?
Yes, you can appeal the strike if you think your thumbnails don’t violate Community Guidelines.

Q: How long is the “grace period” for me to review and clean up content?
The next two months – during this time custom thumbnails that violates Community Guidelines will be removed but the channel will not receive a strike. Additionally, custom thumbnails uploaded prior to these enforcement updates may be removed, but will not receive a strike. We recommend reviewing your thumbnails to make sure they follow our Community Guidelines.

Hope this helps!

Camilla
Community Manager, TeamYouTube
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