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US Creators & Artists: New survey to make YouTube more inclusive 0 Recommended Answers 0 Replies 2 Upvotes
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Last year, we announced a new effort where YouTube will ask creators on a voluntary basis to provide us with their gender, sexual orientation, race and ethnicity. Why? We want to better understand the diversity of our creator community to make sure YouTube is inclusive and that our platform works for everyone. Providing this information will be entirely optional.

We’ll begin by rolling out this optional survey to U.S. based creators and artists.

We imagine you have a lot of questions so we’ve answered some of the top questions below. Feel free to leave additional questions in the comment section, and I’ll circle back with more information. 

FAQs:

Q: How do I find my survey?
We started rolling out the survey, but it may take a few weeks to reach all U.S. based creators and artists - so if you don’t see it yet, you should in the next few weeks. Look out for a blue banner in Studio and an email from YouTube! 

We expect to roll this survey out to additional channels in the future. Supervised accounts are not eligible to participate in the survey at this time.

Q: How will you use the information from the survey?
We’ll use the information you provide to help make YouTube a more accurate, consistent, safe, and inclusive platform by taking a closer look at:

  • How our algorithms and systems treat content from various communities (e.g. groups of individuals from a particular race, ethnicity, gender and/or sexual orientation)
  • How various communities are growing on YouTube
  • Potential patterns of abuse, including harassment and hate
  • Our current programs, campaigns, and offerings 

More details on this here.

Q: Do I have to fill out this survey?
No, this is entirely optional. If you choose to fill out the survey, every question will be voluntary so you’ll be able to leave certain questions blank or select “Prefer not to answer”. 

Q: Will this survey impact how my channel performs?
No, filling out this survey won’t directly impact your video or channel's performance. 

Q: How did you develop this survey?
To create these questions, we learned from and built off of examples and best practices driven by expert research in the United States, like federal censuses. We also worked closely with our internal employee community groups, civil & human rights experts, and creators who represent different communities. 

Q: Will the survey information be shared outside of YouTube? 
Your survey response information will be stored with your YouTube channel and will not be used by other Google products. It won’t be made public without your additional consent and also won’t be used for advertising purposes. For example, this means that we will not provide this information to advertisers, or use it for ads targeting. 

In the survey, you have the option to consent for us to use your answers when deciding who to invite to special programs and celebrations. Special programs and celebrations may include having your channel or content highlighted and participating in programs, events, or campaigns like user research, fundraising opportunities, or workshops. 

Q: How do I delete my survey data?
You can delete your information at any point by reaching out to us via the YouTube Help Center.

Q: Can I update/edit my information after it has been submitted?
Not at this time. Currently, the survey is meant to capture a single snapshot in time so you won't be able to make changes. While you can’t edit, you can choose to opt-out and delete your information at any time. We’re working on a solution to allow flexibility for creators and artists to edit their response.

Q: Why is this only for US-based creators?
In order to ensure we get this right and respect the nuances within each market, we are following a country-specific approach, starting with US-based creators and artists. We are looking to expand this to more countries over time. If your channel has multiple people, you can select one main lead for your channel to fill in the survey.

If you participate in this survey, we’ll use the information you provide to help make YouTube a more accurate, consistent, safe, and inclusive platform for all communities. 

- Sarah, TeamYouTube
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