Improving the technology behind our monetization icons
Hi everyone,
In August, we launched the new monetization icons and appeals process so that you would have more transparency into how each and every video on your channel is monetizing. This system uses machine learning to apply a green icon (fully monetized) or a yellow icon (limited or no ads) to your videos and offers you the ability to appeal if you think a video is misclassified. Appeals receive a human review and those decisions help the system get smarter over time.
Since August, over a million human reviews have helped train and improve this technology and today, we’re releasing an important update that will result in fewer misclassifications overall. As a result, there will be a 30 percent reduction in the number of videos receiving limited ads as they move to being fully monetized. In other words, millions more videos will become fully monetized.
We will begin this update today at 2:30pm PT, and it will be complete by 2:30am PT tomorrow. For your channel, you may see icons that were previously yellow turn to green. You may also see icons that were previously green turn to yellow–this updated system is an improvement, but it’s not perfect. We know there’s much more work to do, so if you feel the yellow icon is a mistake, please continue to appeal.
Please note, the status of videos already manually reviewed prior to this update will not change.
Today’s performance improvement update was only possible because of the feedback you gave to the system through the appeals process. As we continue to make improvements, we’ll keep you updated on changes. The creator community is incredibly important to YouTube and we’re grateful for your patience as we’ve worked to make our systems better, bring advertisers back to the platform and push updates that help protect your revenue.
- Jordan (YouTube)
Below are resources to help make sure your videos are correctly monetizing:
Creator Blog post on advertiser-friendly content guidelines
Creator Academy lesson on creating advertiser-friendly content
Forum post on appeals process
Forum post with best practices for all creators!
Hi all,
We've added some answers to a few of the questions we've seen on the thread.
Will the appeal system be updated so it doesn't discriminate against smaller channels?
We understand it can be frustrating to see the yellow icons. Make sure you've reviewed our advertiser-friendly content guidelines, not just for the content of the video but also for the title, description, thumbnail and tags. If you make adjustments to the title, description or thumbnail, the system will take another look at the video within 24 hours (without having to request a manual review).
Will you finally eliminate the appeal restrictions?
Because we’re a platform that has hundreds of millions of videos, we have to set parameters around which appealed videos get reviewed first to make sure we review those videos that are getting substantial traffic. Right now, our team of expert reviewers look at appealed videos with more than 1,000 views in the past 7 days.
People need 10k subs to appeal now?
No, you need 10k subs to request a manual review of your unlisted or private video regardless of view count.
Can we appeal a manually reviewed video?
You will only be able to appeal a given video once.
Thanks!







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