Update on monetization appeal and the appeals process
A few weeks ago, we started expanding appeals to creators for videos with fewer ads by rolling out new, yellow monetization $ icons. More info is in our original forum announcement here. The new icons are still rolling out to all creators—it’s gradual to ensure there are no technical issues with the update. For more information about both the previous and new icons, check out this monetization icon guide for details.
We’ve received a lot of questions about the appeals process and the technology evaluating videos. Below we’ve shared more detail about these topics, as well as the steps we’re taking to improve the roll out:
Let’s talk about the appeal process:
When you request a review (e.g. appeal the current monetization status), the video gets looked at by an expert reviewer (not a computer) who spends time watching the video and reviewing the video’s content, title and metadata against our advertiser-friendly content guidelines. We know these reviews are important to you and your revenue, so we strive to review as many videos as humanly possible, as quickly and accurately as possible.
Because we’re a platform that has hundreds of millions of videos, we have to set parameters around which appealed videos get reviewed first to make sure we review those videos that are getting substantial traffic. Right now, our team of expert reviewers look at appealed videos with more than 1,000 views in the past 7 days. If you want to check the monetization status before making the video public, you can upload it as unlisted or private. If you think we got it wrong and your channel has more than 10,000 subscribers, you can appeal, and we will review your unlisted/private video regardless of view count. We do this because we want to make sure that videos from channels that could have early traffic to earn money are not caught in a long queue behind videos that get little to no traffic and have nominal earnings.
Now let’s talk about our technology and advertiser-friendly guidelines:
We’ve heard questions about why the monetization status is applied so quickly after upload (including with unlisted and private videos). This is because in the first few hours of a video upload we use machine learning to determine if a video meets our advertiser-friendly guidelines. This also applies to scheduled live streams, where our systems look at the title, description, thumbnail and tags even before the stream goes live. We know our system doesn’t always get it right, so if you see a yellow icon in your Video Manager and feel our automated systems made a mistake, please appeal. As noted above, an appeal gets sent to a human reviewer and their decisions help our systems get smarter over time. Deleting the video and re-uploading won't help.
If you’re not sure why so many of your videos have the new yellow icon, review our advertiser-friendly content guidelines, not just against the content of the video, but also the title, description, thumbnail and tags. Additionally, blank videos or videos without a title or metadata likely don’t provide enough context to help our systems understand if the content is suitable for all advertisers, so it may lead to a yellow icon status for the video. For additional resources, see these best practices and the new YouTube Creator Academy course.
And a technical issue we’re working to fix:
We’ve seen a few reports that the icon and text in Video Manager is not updating right away after a successful appeal (turning from yellow to green). We’ve already made some improvements to this so it updates more quickly. If you appeal and receive an email from us that the video is “suitable for all advertisers” then the icon should turn from yellow to green soon!
If you think you’ve found any other technical issues related to this rollout, please report it to us so we can investigate. You can let us know about a possible bug by posting a new topic here in the forum, tweeting @teamyoutube with the details, or submitting a feedback report directly from YouTube—whatever is easiest for you.
Please do continue to share your questions with us and we’ll do our best to update this thread with answers and additional info!
YouTube Community Manager
It would appear that your solution is heavily weighted towards the "viral/ click bait" market whilst ignoring those who produce other types of videos.
We have tried to enable to monetization on our end, unfortunately we are still not able to place the link as it mentioned that URL not recognized as an associated website.
Hence, could you please advise are we supposed to achieve 10,000 views for the the brand channels in order to have monetization request to be approved and also to recognize the verified proerty as an associated website for info cards? Appreciate if you could advise as soon as you can as we have upcoming campaign goes live soon.
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