In order to comply with the US Children's Online Privacy Protection Act and other laws, personalised ads, remarketing and other personalised targeting features are prohibited on YouTube for:
- Google Accounts managed by Family Link for children under the age of 13 (or relevant age in your country), referred to here as supervised accounts
- Content set as Made for Kids
Contextual ads can be served on YouTube for supervised accounts and on content set as Made for Kids. These ads are based on factors like:
- The content being viewed
- The viewer's current search
- The viewer's general location (such as city or region)
Ads must follow the Made for Kids ad policy to be eligible to appear on YouTube for supervised accounts and on content set as Made for Kids.
Watching ads on Made for Kids content
Ads in certain categories may still appear on content marked as Made for Kids. Viewers of Made for Kids content may see an ad bumper before and after a video ad is shown. This helps alert them when an advertisement is starting and ending.
To understand advertiser policies around ads on Made for Kids content, please see our Made for Kids ads policy.
Policies for advertisers
Advertisers may not run personalised ads on YouTube for supervised accounts or on content set as Made for Kids.
Advertising that is intended for children or on content set as Made for Kids must comply with all relevant laws and regulations. It cannot:
- Be deceptive, unfair or inappropriate for its intended audience
- Make use of any third-party trackers or otherwise attempt to collect personal info
Below are some products that advertisers may not advertise on YouTube for supervised accounts or content set as Made for Kids:
- Media unsuitable for children: Media (movies, TV shows, etc.) that is sensitive to show to users under the age of 13.
- Video games unsuitable for children: Electronic video games (and related accessories) that may be played on a video game console, computer or another electronic device such as a mobile phone or tablet are prohibited if the industry rating of the game would make it not suitable for audiences under the age of 13.
- Dating and relationships: Ads for dating sites, family counselling and marital or divorce services.
- Beauty and weight loss: Products related to external personal care, fitness products relating to weight loss, diet and nutrition.
- Food and beverage: Products related to consumable food and drinks are prohibited, regardless of nutrition content.
- Illegal or regulated products: Products that are regulated or illegal to advertise to children, including Prohibited Content and Restricted Content are prohibited. This also includes products that may pose safety risks for children.
- Political ads: Political paid ads of any kind, including info about political candidates or their policy positions, political parties, fundraising or political action committees or their agendas.
- Religious ads: Religious ads of any kind are prohibited, for example offers relating to religion and religious beliefs, including religious schools, religious books, etc.
- Ads related to adult content: Sexual and mature content that is intended for adult audiences and not suitable for users under the age of 13.
- Dangerous content: Content that is dangerous and inappropriate for users under the age of 13 or that generally requires adult supervision.
- Violent content: Violent and graphic content that is intended for adult audiences and not suitable for users under the age of 13.