As a YouTube creator, you are required to set future and existing videos as Made for Kids or not. Even creators who don't make content for children need to set their audience. This will help ensure that we offer the appropriate features on your content.
To help you comply, we are introducing a new audience setting on YouTube Studio. You can set your audience:
- At the channel level, which will set all of your future and existing content as Made for Kids or not.
- Or, at the video level. If you choose this option, you'll need to set each existing and future video as Made for Kids or not.
Important: Why every creator must set their audience
These changes are required as part of a settlement with the US Federal Trade Commission (FTC) and NY Attorney General. They will help you to comply with the US Children's Online Privacy Protection Act (COPPA) and/or other applicable laws. Regardless of your location, we require you to tell us whether your videos are Made for Kids. If you fail to set your audience accurately, you may face compliance issues with the FTC or other authorities and we may take action on your YouTube account. Learn more about the FTC's enforcement of COPPA.
Note: We'll also use machine learning to help us identify videos that are clearly directed to young audiences. We trust creators to set their content accurately, but we may override your audience setting choice in cases of error or abuse. However, do not rely on our systems to set content for you. Our systems may not identify content that the FTC or other authorities consider to be Made for Kids. If you need help determining whether your content is Made for Kids, take a look at this Help Centre article or consult legal counsel.
Uploading a video as Made for Kids using CSV templates
Templates that update and upload videos have a new field that allows users to mark a video as Made for Kids or not Made for Kids. The field is either optional or required, depending on the channel default that you've chosen for the channel that the video will be uploaded to.
Optional Made for Kids flag
- 'Yes, set this channel as Made for Kids. I always upload content that's Made for Kids'.
- 'No, set this channel as not Made for Kids. I never upload content that's Made for Kids'.
If you've already set your audience for your video and YouTube detects error or abuse, you will see your video marked as 'Made for Kids - Set by YouTube'. You won't be able to change your audience setting. If you disagree, you can use the 'Send Feedback' button.
Required Made for Kids flag
- 'I want to review this setting for every video'.
If you've already set your audience for your video and YouTube detects error or abuse, you will see your video marked as 'Made for Kids - Set by YouTube'. You won't be able to change your audience setting. If you disagree, you can use the 'Send Feedback' button.
What happens when your content is set as Made for Kids
When your content is set as 'Made for Kids', we will limit the data that we collect on Made for Kids content to comply with the law. This means that we'll disable certain features like comments, notifications and others.
Most importantly, we won't serve personalised ads on content that is made for children, as required by the US Children's Online Privacy Protection Act (COPPA) and/or other applicable laws. Not serving personalised ads on content that is made for children may result in a decrease in revenue for some creators who mark their content as 'Made for Kids'. We recognise that this won't be easy for some creators, but these are important steps to take to ensure compliance with COPPA and other applicable laws.
Read below for a list of affected features:
If you set a video or live stream as Made for Kids
- Personal advertising
- Comments
- Channel branding watermark
- Donate button
- Cards or end screens
- Live chat or live chat donations
- Notification bell
- Playback in the Miniplayer
- Super Chat or Super Stickers
- Save to playlist
Note: The channel memberships 'join' button and the merch shelf won't be available on content set as Made for Kids.
If you set your channel as Made for Kids
- Stories
- Community tab on the channel page
- Notification bell
- Channel memberships
Frequently Asked Questions
What happens if I set my video's audience incorrectly?
How do I know if I've set my video's audience correctly?
- Go to studio.youtube.com.
- From the left menu, select Content.
- Go to the video that you'd like to edit and click the thumbnail.
- Under 'Audience', select 'No, it's not Made for Kids'.
If you've already set your audience for your video and YouTube detects error or abuse, you will see your video marked as 'Made for Kids – set by YouTube'. You won't be able to change your audience setting. If you disagree, you can use the 'Send feedback' button.
- On a computer, go to studio.youtube.com.
- From the left menu, select Content.
- Click on the video that you would like to send feedback on.
- Click Send feedback.