Get started with the merch shelf

The merch shelf allows eligible creators to showcase their official branded merchandise on YouTube. The shelf appears on the video page of eligible channels, but may not be shown on all video pages. 

In this article, you'll learn about our eligibility requirements and, if you're eligible, how to turn on the merch shelf. 

Eligibility, availability and policies

Channel eligibility
To be considered for the merch shelf, you have to meet these minimum requirements:

You'll be automatically notified in YouTube Studio if your channel is eligible for the merch shelf.

Viewer availability 

Viewers in the following countries or regions are able to view the merch shelf:
  • Argentina
  • Australia
  • Belgium
  • Brazil
  • Canada
  • France
  • Germany
  • India
  • Ireland
  • Italy
  • The Netherlands
  • New Zealand
  • Mexico
  • Portugal
  • Singapore
  • Spain
  • United Kingdom
  • United States

Learn more about buying official creator merch.

Policies

Your official merch that you showcase via the merch shelf must comply with YouTube terms, including:

Retailer info 

Supported merch retailers

The merch shelf currently supports these creators' merch retailers:

Data sharing with retailers

By connecting your official merchandise retailer and YouTube channels, you agree that analytics data relating to sales and visits will be shared between YouTube and the merchant.

Turn on, pause or turn off your merch shelf

Turn on the merch shelf

You'll be automatically notified in YouTube Studio if your channel is eligible for the merch shelf.
Once your channel is eligible, follow these steps to turn on the merch shelf on your channel:
  1. Sign in to YouTube Studio beta.
  2. In the left-hand menu, click Monetisation.
  3. Click the Merchandise tab. You'll only see this option if your channel is eligible.
  4. Follow the on-screen instructions to link your official merchandise store to your YouTube channel.

Learn how to manage your merch shelf.

Pause or turn off the merch shelf for an individual video
  1. Sign in to YouTube Studio beta.
  2. In the left-hand menu, click Video.
  3. Click on the video where you want to customise your merch shelf.
  4. In the left-hand menu, click Monetisation.
  5. Click the Merchandise tab. You'll only see this option if your channel is eligible.
  6. You can temporarily pause the merch shelf for that specific video by toggling the switch next to Display merchandise next to this video.
  7. You can reactivate the shelf for that specific video by toggling the switch back on.
Pause or turn off the merch shelf for your channel
  1. Sign in to YouTube Studio beta.
  2. In the left-hand menu, click Monetisation.
  3. Click the Merchandise tab.
  4. You can temporarily pause the merch shelf by toggling the switch next to Display merchandise on YouTube.
  5. You can disable the feature by clicking Disconnect account at the bottom of the page. 
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