Creators in the YouTube Partner Program can start sharing ads revenue from Shorts in February 2023. Shorts views are already counting towards new program eligibility requirements for creators not in YPP. Learn more!

Choose how you want to monetize

If you’re in the YouTube Partner Program, you can earn money through:

Some of these monetization features have different eligibility requirements. This article will tell you how to turn on each of these features if you’re eligible.

Before you start: Make sure you've completed all the steps to turn on monetization for your YouTube channel and set up an AdSense account for payments.

Turn on ads

If your video meets our advertiser-friendly content guidelines, you can turn on ads. If you’re not sure your video is eligible, check out the self-certification guidance and examples on that page. Choosing to turn on ads doesn’t mean that ads will automatically open on a video. Before any ads show up, the video will go through a standard process including automated or human reviews to verify if it meets our guidelines.

By turning on ads for videos on YouTube, you confirm that you have all the necessary rights to the visual and audio elements of those videos.

You can also turn videos ads on or off in the YouTube Studio app on your mobile device.

Turn on ads for individual videos

  1. Sign in to YouTube.
  2. Go to YouTube Studio.
  3. In the left menu, select Content.
  4. Select a video.
  5. In the left menu, select Monetization.
  6. Choose the type of ads that you want to run.
  7. Click Save.

Turn on ads for multiple videos

Follow these instructions to turn on ads for multiple videos you’ve already uploaded:
  1. Sign in to YouTube.
  2. Go to YouTube Studio.
  3. In the left menu, select Content.
  4. Select the grey box on the left of the video thumbnail for any video you want to monetize.
  5. Click the Edit dropdown in the black bar above your video list and then click Monetization.
  6. Click On in the monetization dropdown.
    • To change ad settings in bulk: Click Add edit.
  7. Click Update videos and then check the box next to “I understand the consequences of this action” and then click Update videos.

Turn on channel memberships

Turn on memberships for your channel

  1. On a computer, sign in to YouTube Studio.
  2. In the left menu, click Monetization.
  3. Click the Memberships tab. This tab will only surface if your channel is eligible.
  4. Click Get started and follow the on-screen instructions.

Turn on Shopping

Shopping lets eligible creators set up and connect their store to YouTube to feature their own products, in their videos and live streams, while earning money.

Turn on Shopping for your channel

  1. On a computer, sign in to YouTube Studio.
  2. In the left menu, click Monetization.
  3. Click the Shopping tab. This tab will only surface if your channel is eligible.
  4. Select Get Started and follow the on-screen instructions to link your store to your YouTube channel and turn on Shopping features.

Learn more about eligibility, and how Shopping works.

Turn on Super Chat & Super Stickers

Super Chat and Super Stickers are ways to connect fans with creators, during live streams and Premieres. Fans can buy Super Chats to highlight their message within live chat or Super Stickers to get an animated image that surfaces in live chat.

Turn on Super Chat & Super Stickers for your channel

  1. On a computer, sign in to YouTube Studio.
  2. In the left menu, click Monetization.
  3. Click the Supers tab. This tab will only surface if your channel is eligible.
  4. Click Get started and follow the on-screen instructions.
  5. Once you’ve completed all the instructions, you’ll find 2 options:
    • “Super Chat” next to a switch you can turn on or off.
    • “Super Stickers” next to a switch you can turn on or off.

Learn more about eligibility, policies, and ways to manage Super Chat & Super Stickers.

Turn on Super Thanks

Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.

Turn on Super Thanks for your channel

  1. On a computer, sign in to YouTube Studio.
  2. In the left menu, click Monetization.
  3. Click the Supers tab. This tab will only surface if your channel is eligible.
  4. Click Get started and follow the on-screen instructions.
  5. Once you’ve completed all the instructions, “Super Thanks” will surface, next to a switch you can turn on or off.
Learn more about eligibility, policies, and how to manage Super Thanks.

Turn on YouTube Premium revenue

You don’t need to do anything extra to turn on YouTube Premium revenue. If a viewer who is subscribed to YouTube Premium watches your content, you’ll get part of the fee they pay for YouTube Premium. Every video you post (that meets our Community Guidelines) is eligible for YouTube Premium revenue. Learn more about YouTube Premium.

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