Get started with YouTube Creator Partnerships

The YouTube Creator Partnerships Program enables brands to partner with eligible YouTube Partner Program creators for brand deals. Experiences vary by country/region and in the selected region, Creators can only be contacted by brands through offline inquiries sent via email or through social channels. To opt out of search recommendations and brand deal outreach inquiries, please reach out to [e-mail] to make the request.

Availability & eligibility requirements

To be visible to advertisers for brand deals in creator search & discovery, your channel must meet the minimum eligibility requirements:

• Be at least 18 years old
• In the YouTube Partner Program and eligible for revenue sharing from Ads
• Based in one of the available countries/regions
• No active Community Guidelines strikes

Your channel must also follow YouTube’s monetization policies, including:

• YouTube Terms of Service
• YouTube Community Guidelines
• YouTube Platform Policies

Note: We also recommend that creators opt-in to channel insights sharing to provide advertisers more holistic data about your channel. Even if channel insights sharing is not turned on, you are still discoverable by brands and may receive brand deal inquiries periodically from brands.

Availability in countries/regions

Currently available to eligible creators in the following countries/regions:

Note: Your experience on YouTube Creator Partnerships can differ based on your country/region.

Countries/regions

Australia Brazil Canada France Germany Hong Kong India Indonesia Israel Italy Japan Mexico Netherlands New Zealand Philippines Saudi Arabia Singapore South Korea Spain Switzerland Turkey United Arab Emirates (UAE) United Kingdom United States

Enhance your brand deal profile with Creator Insights Sharing

Creators can enable insights sharing in YouTube Studio. This will enhance the available data for advertisers as they search for creators for brand deals, making it easier for brands to find you. In addition, sharing your channel insights can increase earning potential from ads and the YouTube shopping affiliate program. Learn how to turn on channel insights sharing.

Note: You might still be discoverable by brands even when this setting is turned off. However, having this additional information will improve your visibility in creator search and help brands select creators best suited for their campaign goals.

Manage YouTube YouTube Creator Partnerships

Note: Your experience on YouTube Creator Partnerships can differ based on your country or region.

Creators in your region can currently only receive inquiries from brands offline through email or their social handles. We recommend that creators verify their contact information is up to date:

• Make sure your business contact email is current and accurate. Learn how to change your email address.
• Make sure your social handle is up-to-date. Learn how to change your social handle.

Uploading brand deal videos

If you’ve partnered with an advertiser on a brand deal, the advertiser may request that you share the video with them during upload.

Creators can do this by:

• Sharing access to the video with the brand: During upload, creators can find the brand during upload and share access to your video.
• Accept a share request from the brand: Creators can accept a request from a brand.

We encourage creators to respond to requests from brands you have existing partnerships with. This helps them measure sponsored content performance and allows them to use the video in creator partnerships boost campaigns (if boosting has been negotiated as part of the campaign); however, this is an optional step and not required in order to share brand partner access and you should always do what’s best for your channel.

Frequently Asked Questions

How can I work with YouTube YouTube Creator Partnerships?

Right now, YouTube YouTube Creator Partnerships is only available to YPP creators in the available countries/regions. In some regions, the YouTube Creator Partnerships tab will surface automatically in the earn tab in YouTube Studio.

In other regions, creators are discoverable in advertiser creator search, but can only be reached out to via offline email and through social handles. We’re hoping to roll this feature out to more creators and countries/regions soon.

Should I approve a brand partner access request from a brand to my video?

If you’ve partnered with a brand l, the brand may send you a request to share the video from the campaign to their Google Ads account. It’s entirely up to you whether or not you accept the advertiser’s request and you should always do what’s best for your channel. Learn about creator-initiated brand partner access.

If you accept the share request, the advertiser can view the content’s organic performance metrics in Google Ads and use linked videos in their advertising. Learn more about how to link your branded content to an advertiser.

How do I turn off YouTube Creator Partnerships?

You can turn off YouTube Creator Partnerships by reaching out to [e-mail] to make the request.