How Brand Accounts work with YouTube

Historically, Brand Accounts could be used with a variety of Google services. Starting August 4, 2021, Brand Accounts can only be linked to YouTube channels and will be designated with “(limited to YouTube)." This update will not impact existing Brand Accounts, only accounts that are created after August 4, 2021.

A Brand Account is an account that is specifically for your brand. This account is different from your personal Google Account. If a channel is linked to a Brand Account, multiple people can manage it from their Google Accounts. You don't need a separate username or password to manage YouTube channels with a Brand Account.

Connect your YouTube Channel to a Brand Account if:  

  • You want to use a different name on YouTube than your Google Account. Learn more.
  • You want to give other people access to your YouTube Channel, but not to your Google Account.
  • You don't want viewers to see your name or email address. There's no public association between your Google Account and the Brand Account. 
  • You want to manage multiple channels from one account. This helps if you have more than one YouTube channel. Learn more.

Ready to create a Brand Account? 

  1. First, check to see if you already have a Brand Account.
  2. Sign in to YouTube.
  3. Go to your channel list.
  4. Click Create a new channel.
  5. Fill out the details to name the Brand Account and verify your account. Then, click Create. This creates your Brand Account.

I get an error when creating a Brand Account

You've probably given others access to manage your channel. We recommend you keep your non-brand account, but if you still want a Brand Account, you’ll first need to remove access from others.

Use channel permissions in YouTube Studio with a Brand Account

The primary owner of the Brand Account can decide to use channel permissions in YouTube Studio. Keep in mind before moving to channel permissions:

  • Managers can do less with channel permissions than they can with a Brand Account. Find more info in the table below.
  • Brand Account permissions will no longer apply to the channel and access will be managed exclusively through YouTube Studio.
  • Existing Brand Account users will be copied into channel permissions, but you’ll have to manually set the permissions level and send the invite.
  • If you want to go back to a Brand Account afterwards, you need to invite everyone to the Brand Account again. To opt out, select “Opt out of permissions in YouTube Studio” under YouTube Studio's Settings and then Permissions.
  • We’re working to add more features to channel permissions. Before switching, use the table below to see if features you need are available.
  • People you’ve invited to manage your channel can only manage your channel in YouTube Studio on computer and partially on mobile. They can’t manage on YouTube.com, or via YouTube APIs.

Supported features

 

Category

Feature

Brand Accounts

Channel Permissions

Granular permission control

Viewer only role 

No

Yes

Viewer (Limited) role

No

Yes

Editor (Limited) role

No

Yes

Video management

Upload videos

Yes

Yes

Understand the videos performance in YouTube Analytics

Yes

Yes

Manage videos (metadata, monetization, visibility)

Yes

Yes

Add a video to a playlist / create a playlist

Yes

Yes

Manage playlist order

Yes

Currently not supported

Live stream as the channel

Yes

Currently not supported

Classic features: captions, private video sharing

Yes

Yes

Mobile uploads

Yes

Currently not supported

Channel management

Customize / manage the channel homepage

Yes

Yes

(excluding custom URL management and changing channel title)

Community engagement

Create a post

Yes

Currently not supported

Manage Community posts, including deleting posts Yes Yes

Reply to comments as the channel from YouTube Studio

Yes

Yes

Comment on another channel's videos as the channel

Yes

Currently not supported

Create a story

Yes

Currently not supported

Studio Mobile

Analytics on Studio Mobile (including Artist analytics)

Yes

Yes

Video updates on Studio Mobile

Yes

Yes

Commenting on Studio Mobile

Yes

Currently not supported

Artists specific

Official Artist Channel features (e.g., concerts)

Yes

Yes

Differences between roles in Studio permissions and Brand Accounts

 

The main difference between Studio permissions and Brand Account roles is the granular levels of access. We’re also working on adding even more roles to permissions over the course of the year.

 

Studio roles

Brand Account roles

Owner

  • Can do everything on all platforms. Including deleting the channel.
  • Can't transfer ownership to other users.

Primary owner

Can do everything.

Manager

  • Can add or remove others and edit channel details.
  • Can’t delete channel, but can delete draft videos.

Owner

Can do everything.

Editor

  • Can edit everything.
  • Can't add or remove others, delete videos or the channel, or enter into contracts.

Manager

Can do everything except:
 

  • Join or leave an MCN.
  • Invite other users.
  • Transfer the channel, or have it transferred to them except by the primary owner.
  • Delete the channel.
  • Make a purchase.

Editor (Limited)

  • Can edit everything.
  • Can't add or remove others, delete videos or the channel, enter into contracts, or see revenue data.

 

 

Viewer

Can view (but not edit) all channel details.

Communications Manager

Can’t do anything on YouTube.

Viewer (Limited)

Can view (but not edit) all channel details except revenue data. 

   
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