Get to know your YouTube audience

The Audience tab in YouTube Analytics gives you an overview of who’s watching your YouTube videos and insights on their demographics. The key metrics card shows your returning and new viewers, unique viewers, and subscribers.

Note: Some data, such as geography, traffic sources, or gender, may be limited in YouTube Analytics.

View your YouTube audience reports

YouTube iPhone and iPad app

1. Open the YouTube app .
2. Tap your profile picture Your channel.
3. From the middle menu, tap Analytics  to view a brief summary of your channel performance.

YouTube Studio app for iPhone and iPad

1. Open the YouTube Studio app .
2. From the bottom menu, tap Analytics .
3. From the top menu, tap Audience.

When your viewers are on YouTube

This report shows you when your viewers are online across YouTube in the last 28 days. You can use it to help build your community, understand when to schedule a Premiere, or to plan your next live stream.

Subscriber bell notifications

This report tells you what percent of your subscribers get bell notifications from your channel. Learn more about subscriber notifications.

Watch time from subscribers

This report tells you what percent of your Watch time comes from subscribers and viewers who aren’t subscribed.

What your audience watches

This report shows you what other Videos, Shorts, and Live streams your viewers watched outside your channel over the past 7 days. You can use it to find topics for new videos and titles. You can also use the info for thumbnail ideas and collaboration opportunities. If you have an Official Artist Channel, you won't see videos where you're the primary artist, even if the video is outside your Official Artist Channel.

Popular channels

This report shows you what other channels your viewers consistently watched outside your channel over the past 28 days. You can use it to find out what channels your viewers are interested in and for collaboration opportunities.

Formats your viewers watch on YouTube

This report shows you which formats (of videos, Shorts, and live streams) your audience watched most often on other channels in the last 28 days. You can use this report to help inform your decision around formats you may want to publish on your own channel.

Geography

This report shows you which geographies have the most watch time for your channel.

Age

This report shows you which age ranges are adding the most time to your watch time.

Gender

This report shows you the gender distribution of your audience.

Top subtitle/CC languages

This report shows your channel’s audience by subtitled language.

Metrics to know

Returning viewers	The number of viewers who already watched your channel, and returned to watch in the selected time period.
New viewers	The number of viewers that watched your channel for the first time in the selected time period. Viewers who watch from a private browser, deleted their watch history, or haven't watched your channel in over a year are considered new viewers.
Unique viewers	Estimated number of viewers that watched your content within the selected date range.
Subscribers	The number of viewers who have subscribed to your channel.
Watch time (hours)	The amount of time viewers have watched your video.
Views	The number of legitimate views for your channels or videos.
Average views per viewer	The average number of times a viewer watched this particular video in this time period.
Average percentage viewed	Average percentage of a video your audience watches per view.
Average view duration	Estimated average minutes watched per view for the selected video and date range.