Get an overview of channel performance

Starting November 1, monetizing creators must turn on 2-Step Verification on the Google Account used for their YouTube channel to access YouTube Studio or YouTube Studio Content Manager. Learn more

The Overview tab in YouTube Analytics gives you a high-level summary of how your channel and videos are performing on YouTube. The key metrics card shows your views, watch time, subscribers, and estimated revenue (If you’re in the YouTube Partner Program).

View your overview reports

  1. Sign in to YouTube Studio.
  2. In the left Menu, select Analytics.
  3. The Overview tab will appear by default. You’ll see icons on the key metrics card to indicate when you published a video such as a live stream .

Note: You may see personalized overview reports that show comparisons to your typical performance. These insights will explain why your views may be higher or lower than usual. 

Top videos

The top videos report highlights your most popular videos. By default, the report shows top videos by watch time. 

Real time

The real time report gives you early insights into the performance of your recently published videos. The report also gives you info on your top videos and subscriber count. You can also view the expanded analytics report to compare 60 minute and 48 hour performance. 

Latest videos

The latest videos report gives you a snapshot of your latest videos views. The report also gives you info on impressions click-through rate, and average view duration.

 Stories 

The Stories report highlights the number of views, comments added, likes, and subscribers gained within the last 7 days.

 

Metrics to know

Views

The number of legitimate views for your channels or videos.

Watch time (hours)

The amount of time viewers have watched your video.

Subscribers

The number of viewers who have subscribed to your channel.

Estimated revenue 

Total estimated revenue (net revenue) from all Google-sold ads and transactions for the selected date range and area.

Average view duration

Estimated average minutes watched per view for the selected video and date range.

Impressions

How many times your thumbnails were shown to viewers on YouTube through registered impressions.

Impressions click-through-rate

How often viewers watched a video after seeing a thumbnail.

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