Buy products on YouTube

You can browse and buy products featured in content from your favorite creators or shop products relevant to your interests.

Where to find products on YouTube

Product shelf

Below or next to eligible videos and live streams, a product shelf lets you preview items in their channel store. In the product shelf, you can find the items for sale and prices. If you click an item, you may get a preview of the item directly on YouTube. Otherwise, you are redirected to the creator’s official retailer store. YouTube is not responsible for your activities and purchases made through other retailers.

Note: You may get charged in a foreign currency, and the amount you pay may vary based on foreign currency exchange rates and bank fees. Review the price of items on the retailer website before purchasing.

By default, the order of displayed items is automated based on various factors, such as price, popularity, and availability. Creators can also manually select specific items to display in the product shelf for their entire channel or video.

View products from a video or live stream

While watching a video or live stream, you can browse featured products. To purchase or learn more, click on the shopping bag shopping bag icon within the video player. A list of products will appear with links to purchase.

Channel store

All channels that have a live product shelf and at least 1 item eligible to be displayed automatically get a Store tab on their Channel homepage. The channel’s store shows all the products that are currently displayed in the product shelf.

Pinned items during live streams & live purchase notifications

Any channel with a live product shelf can pin and unpin one of their products or merch items during their live streams. A live purchase notification may surface inside the live chat if you:

  1. Click a product from the pin or product section for channels that use Spring, and 
  2. Buy an item from the creator’s store during their live stream.

End screens

Any channel with a live product shelf can show their products in end screens, to promote their items at the end of their videos.

Store description links

If a creator uses the product shelf, they can include a URL link to their store in the video description. You can click the URL to get a preview of the items directly on YouTube, while the video is still playing. You can then click again to go to the channel’s official store and buy an item.

Browse & buy products from Creators

If you’re in one of the available locations, you can support some of your favorite YouTube creators by shopping their products. Eligible creators can showcase their own products, like merch, on YouTube in:

  • The creator’s channel store
  • The end screens of videos
  • The product shelf below or next to a video or live stream
  • Live streams with a pinned product
  • Video descriptions with store description links
  • The product overlay below a video or live stream

Creators can work with one of our supported platforms or retailers to display their products, like official branded merch, on YouTube. When you click one of their items from YouTube it will open that item in a new tab on the merchant website. You can then browse and buy the creator’s products and official merch from the merchant. Learn more about the policies that govern your purchases.

Countries/regions where you can browse & buy products from Creators

You can buy a Creator’s products from relevant retailer websites when you’re in the following countries/regions.

Argentina

Malaysia*

Australia

Mexico

Austria

Nepal*

Belgium

The Netherlands

Brazil

Nicaragua*

Bangladesh*

New Zealand

Canada

Norway

Czechia

Panama*

Chile*

Paraguay*

Colombia*

Peru*

Costa Rica*

Philippines*

Denmark

Poland

Dominican Republic*

Portugal

Ecuador*

Puerto Rico*

El Salvador*

Singapore

Finland

South Korea

France

Spain

Germany

Sweden

Guatemala*

Switzerland

Hong Kong*

Taiwan*

India

Thailand*

Indonesia*

United Kingdom

Ireland

United States

Italy

Uruguay*

Japan

Vietnam*

Kazakhstan*

 
*Note: Creator products only available on their live streams.
If you’re in the United States, some retailers offer the option to buy official creator merch and products directly on YouTube through Google Shopping. You can get in touch with Google Shopping support for any questions about these orders.

Browse & buy tagged products on YouTube

Some creators can also tag products from other brands in their YouTube videos and Shorts. If you’re in one of these locations, you can browse and buy the tagged products. A View products label may show on some videos, Shorts, and live streams indicating that at least one product has been tagged. If you click the label, it will display the tagged products.

You can click a product to go to the individual product details page to learn more about it. On the product details page, you may also find:

  • Product images
  • Product descriptions
  • Product variants, such as different colors or sizes
  • Pricing info from one or different retailers
  • Save and share options
  • Product ratings
  • Related videos and products

On some product pages, you can also buy products on external merchant websites. If you’re in the US, you can buy products directly on YouTube. Learn more about our policies for shopping on YouTube and external merchant websites.

  • If you can buy on an external merchant website, when you click it will open the merchant website, redirecting you from YouTube.
  • If you’re in the US and can buy directly on YouTube, your purchase is powered by Buy on Google.

Countries/regions where you can browse & buy tagged products from videos and Shorts

You can buy products from the brands creators feature in their live streams when you’re in one of the following country/regions:

Argentina

Malaysia

Austria

Mexico

Australia

Nepal

Bangladesh

The Netherlands

Belgium

New Zealand

Brazil

Nicaragua

Canada

Norway

Chile

Panama

Colombia

Paraguay

Costa Rica

Peru

Czechia

Philippines

Denmark

Poland

Dominican Republic

Portugal

Ecuador

Puerto Rico

El Salvador

Singapore

Finland

South Korea

France

Spain

Germany

Sweden

Guatemala

Switzerland

Hong Kong

Taiwan

India

Thailand

Indonesia

United Kingdom

Ireland

United States

Italy

Uruguay

Japan

Vietnam

Kazakhstan

 

Other ways to shop products on YouTube

When you’re watching a video, you may notice an automatically generated product section in the watch feed that relates to what you’re watching. This feature is available in the YouTube app on an Android device or iPhone in the US, IN, BR, AU, CA, PH, and MY.

When you search for a product on YouTube, you may get an option to browse and shop the product. If you click the product, you can go to the product details page and view more info. This feature is available in the YouTube app on an Android device or iPhone in the US, IN, and BR.

You may notice an automatically generated product section in your home feed that relates to videos you’ve watched before. This feature is available in the YouTube app on an Android device or iPhone in the US, IN, or BR.

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