Buy products on YouTube

You can browse and buy products featured in content from your favorite creators or shop products relevant to your interests.

Where to find products on YouTube

Product shelf

Below or next to eligible videos and live streams, a product shelf lets you preview items in their channel store. In the product shelf, you can find the items for sale and prices. If you click an item, you may get a preview of the item directly on YouTube. Otherwise, you are redirected to the creator’s official retailer store. YouTube is not responsible for your activities and purchases made through other retailers.

Note: You may get charged in a foreign currency, and the amount you pay may vary based on foreign currency exchange rates and bank fees. Review the price of items on the retailer website before purchasing.

By default, the order of displayed items is automated based on various factors, such as price, popularity, and availability. Creators can also manually select specific items to display in the product shelf for their entire channel or video.

View products from a video or live stream

While watching a video or live stream, you can browse featured products. To purchase or learn more, click on the shopping bag within the video player. A list of products will appear with links to purchase.

Channel store

All channels that have a live product shelf and at least 1 item eligible to be displayed automatically get a Store tab on their Channel homepage. The channel’s store shows all the products that are currently displayed in the product shelf.

Pinned items during live streams & live purchase notifications

Any channel with a live product shelf can pin and unpin one of their products or merch items during their live streams. A live purchase notification may surface inside the live chat if you:

Click a product from the pin or product section for channels that use Spring, and
Buy an item from the creator’s store during their live stream.

End screens

Any channel with a live product shelf can show their products in end screens, to promote their items at the end of their videos.

Store description links

If a creator uses the product shelf, they can include a URL link to their store in the video description. You can click the URL to get a preview of the items directly on YouTube, while the video is still playing. You can then click again to go to the channel’s official store and buy an item.

Browse & buy products from Creators

If you’re in one of the available locations, you can support some of your favorite YouTube creators by shopping their products. Eligible creators can showcase their own products, like merch, on YouTube in:

The creator’s channel store
The end screens of videos
The product shelf below or next to a video or live stream
Live streams with a pinned product
Video descriptions with store description links
The product overlay below a video or live stream

Creators can work with one of our supported platforms or retailers to display their products, like official branded merch, on YouTube. When you click one of their items from YouTube it will open that item in a new tab on the merchant website. You can then browse and buy the creator’s products and official merch from the merchant. Learn more about the policies that govern your purchases.

Countries/regions where you can browse & buy products from Creators

You can buy a Creator’s products from relevant retailer websites when you’re in the following countries/regions.

Argentina	Malaysia*
Australia	Mexico
Austria	Nepal*
Belgium	The Netherlands
Brazil	Nicaragua*
Bangladesh*	New Zealand
Canada	Norway
Czechia	Panama*
Chile*	Paraguay*
Colombia*	Peru*
Costa Rica*	Philippines*
Denmark	Poland
Dominican Republic*	Portugal
Ecuador*	Puerto Rico*
El Salvador*	Singapore
Finland	South Korea
France	Spain
Germany	Sweden
Guatemala*	Switzerland
Hong Kong*	Taiwan*
India	Thailand*
Indonesia*	United Kingdom
Ireland	United States
Italy	Uruguay*
Japan	Vietnam*
Kazakhstan*

*Note: Creator products only available on their live streams.

If you’re in the United States, some retailers offer the option to buy official creator merch and products directly on YouTube through Google Shopping. You can get in touch with Google Shopping support for any questions about these orders.

Browse & buy tagged products on YouTube

Some creators can also tag products from other brands in their YouTube videos and Shorts. If you’re in one of these locations, you can browse and buy the tagged products. A View products label may show on some videos, Shorts, and live streams indicating that at least one product has been tagged. If you click the label, it will display the tagged products.

You can click a product to go to the individual product details page to learn more about it. On the product details page, you may also find:

Product images
Product descriptions
Product variants, such as different colors or sizes
Pricing info from one or different retailers
Save and share options
Product ratings
Related videos and products

On some product pages, you can also buy products on external merchant websites. If you’re in the US, you can buy products directly on YouTube. Learn more about our policies for shopping on YouTube and external merchant websites.

If you can buy on an external merchant website, when you click it will open the merchant website, redirecting you from YouTube.
If you’re in the US and can buy directly on YouTube, your purchase is powered by Buy on Google.

Countries/regions where you can browse & buy tagged products from videos and Shorts

You can buy products from the brands creators feature in their live streams when you’re in one of the following country/regions:

Argentina	Malaysia
Austria	Mexico
Australia	Nepal
Bangladesh	The Netherlands
Belgium	New Zealand
Brazil	Nicaragua
Canada	Norway
Chile	Panama
Colombia	Paraguay
Costa Rica	Peru
Czechia	Philippines
Denmark	Poland
Dominican Republic	Portugal
Ecuador	Puerto Rico
El Salvador	Singapore
Finland	South Korea
France	Spain
Germany	Sweden
Guatemala	Switzerland
Hong Kong	Taiwan
India	Thailand
Indonesia	United Kingdom
Ireland	United States
Italy	Uruguay
Japan	Vietnam
Kazakhstan

Other ways to shop products on YouTube

When you’re watching a video, you may notice an automatically generated product section in the watch feed that relates to what you’re watching. This feature is available in the YouTube app on an Android device or iPhone in the US, IN, BR, AU, CA, PH, and MY.

When you search for a product on YouTube, you may get an option to browse and shop the product. If you click the product, you can go to the product details page and view more info. This feature is available in the YouTube app on an Android device or iPhone in the US, IN, and BR.

You may notice an automatically generated product section in your home feed that relates to videos you’ve watched before. This feature is available in the YouTube app on an Android device or iPhone in the US, IN, or BR.

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