Understand limited data in YouTube Analytics

We want to provide creators with useful data to make informed decisions about their channel and content. However, some data may be limited in YouTube Analytics. This can happen in a variety of reports and cards.

You may not see all or any data if your public video or channel doesn't have enough traffic during a selected time period or if you have selected a filter or breakdown, such as geography, traffic sources or gender.

What you'll see

When this happens, you may see one of two things:

  • A message in Analytics telling you that you aren't able to access the full report, such as 'Not enough demographic data'
  • A difference between the 'Total' for a report or card, and the sum of its individual rows. This happens when a row of data is not available, but is still included in the total for an accurate count. You'll see a note at the bottom of the table that only the top results are available.

If you want to see more, try extending the time period, or removing filters and breakdowns. This increases the amount of data so you may be able to see the full report.

Types of limited data

The following information may be limited:

Demographics data

Demographics data, such as age and gender, may be limited in YouTube Analytics. For instance, you may see a message while viewing demographics metrics for an individual video or country if there isn't enough data to display.

You won't see demographics data for private or unlisted videos, regardless of the amount of traffic on your channel.

Geography data

Metrics or dimensions related to geography, like country or region, may be limited. Revenue data by geography however is not limited.

You won't see any geography data for the following, regardless of the amount of traffic on your channel:

  • Real-time reports
  • Private or unlisted videos

Search terms and URLs

You may see limited data for search terms and external URLs when looking at traffic sources, playback locations and subscriber sources. For instance, one-off search terms and URLs that drive very little traffic may not appear, but you'll still see those that commonly lead viewers to your content.


Note: You may see different metrics in YouTube Analytics based on the platform – Classic on a computer, YouTube Studio on a computer or the YouTube Studio app. Up-to-date metrics are available faster in Analytics on YouTube Studio (both on a computer and on the app) than on Creator Studio classic.
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