Understand limited data in YouTube Analytics
We want to provide creators with useful data to make informed decisions about their channel and content, however, some data may be limited in YouTube Analytics. This can happen in a variety of reports and cards.
You may not see all or any data if your public video or channel doesn’t have enough traffic during a selected time period or if you have selected a filter or breakdown, such as geography, traffic sources, or gender.
What you'll see
When this happens, you may see one of two things:
- A message in Analytics that you aren’t able to access the full report, such as, "Not enough demographic data"
- A difference between the “Total” for a report or card, and the sum of its individual rows. This happens when a row of data is not available, but still included in the total for an accurate count. You’ll see a note at the bottom of the table that only the top results are available.
If you want to see more, try extending the time period, or removing filters and breakdowns. This increases the amount of data so you may be able to see the full report.
Types of limited data
The following information may be limited:
You won’t see demographics data for private or unlisted videos, regardless of the amount of traffic on your channel.
Metrics or dimensions related to geography, like country or region, may be limited. Revenue data by geography however is not limited.
You won’t see any geography data for the following, regardless of the amount of traffic on your channel:
Estimated views over the last 60 minutes (Realtime report)
Private or unlisted videos
Search terms and URLs