Understand limited data in YouTube Analytics

We want to give creators useful data to make informed decisions about their channel, but some data may be limited in YouTube Analytics.

Note: If your video or channel doesn’t have enough traffic during a selected time period, you may not see your data. If you've selected a specific filter, such as geography or gender, you may also not see data.

What you'll see

You may see:

  • A message in Analytics that you can't access the full report, such as, "Not enough demographic data".
  • A difference between the “Total” for a report or card, and the sum of its individual rows. This occurrence happens when a row of data is not available, but still included in the total for an accurate count. You’ll see a note at the bottom of the table that only the top results are available.

If you want to see more, try extending the time period, or removing filters and breakdowns. Changing these settings may increase the amount of data in the full report.

Types of limited data

The following info may be limited:

Demographics data

Demographics data, such as age and gender, may be limited in YouTube Analytics. For instance, you may see a message while viewing demographics metrics for an individual video or country if there isn’t enough data to display.
You won’t see demographics data for private or unlisted videos, regardless of the amount of traffic on your channel.

Audience data

You may see limited audience data in YouTube Analytics if:

Geography data

Metrics or dimensions related to country may be limited. Revenue data by country is not limited.

You won’t see any country data for the following, regardless of the amount of traffic on your channel:

  • Realtime reports
  • Private or unlisted videos

Search terms and URLs

You may see limited data for search terms and external URLs on the traffic sources, playback locations, and subscriber sources reports. For instance, one-off search terms and URLs that drive little traffic may not show. You’ll still see the ones that commonly lead viewers to your content.
Note: You may see different metrics in YouTube Analytics based on the platform - YouTube Studio on a computer, or the YouTube Studio app.

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