YouTube Premieres

YouTube Premieres is a feature that lets you and your viewers watch and experience a new video together, much like a movie or TV-show premiere. Premiering your video allows you to schedule a video upload and create buzz around the video with a shareable watch page.

Note: Premiering a video can only be done on desktop. However, viewers can watch the premiere on any platform (Desktop, iOS, Android, mWeb etc.)

YouTube Premieres

Premiere a new video

  1. Click on Upload at the top of the page, or visit youtube.com/upload.
  2. Select Scheduled in the drop-down menu. Note that selecting Public will prompt the premiere to start immediately after the video has finished uploading. Unlisted videos cannot be premiered.
  3. Select the video. Note: 360/vr180 or an output greater than 1080p is not supported for premieres at the moment.
  4. On the next page, toggle on Premiere.
  5. Select the date and time of your premiere.
  6. When the video is done processing, click 'Premiere' in the top right-hand corner.

Before the premiere starts:

  • A public watch page is created. The video will eventually be premiered on this watch page.
  • A tune-in notification is sent around 30 minutes before the start of a premiere to viewers who have opted in to receiving notifications (bell icon). A second notification is sent at the start, letting viewers know that the premiere is starting. Learn more about managing notifications
  • You and your audience can interact in comments, live chat and, if enabled, Super Chat.
Tip: Viewers are able to set reminders for premieres. Encourage them to set a reminder on the watch page via a pinned comment, in the description or over chat.

When the premiere starts:

  • A countdown will appear during the first 2 minutes of the premiere. When the countdown has finished, viewers watch the video together in real time.
    • Viewers can't scrub forwards, but they can scrub backwards during the stream.
    • There is a concurrent viewers count that shows the number of viewers watching.
  • You and your audience can interact in comments, live chat and, if enabled, Super Chat

When the premiere is over:

  • The video remains on your channel as a regular upload. Note: After the premiere, the countdown won't be included in your video.
  • Chat replay is available for viewers who want to experience the premiere chat after it has ended. You can disable chat at any time.

Premiere watch page

Once a premiere has been scheduled, a shareable and public watch page is created. This page shows the video metadata, including the title, description and thumbnail. In addition, the video will eventually premiere on this watch page URL. Viewers can start interacting through Comments and Live Chat before and during the premiere.

Promote your watch page:

  • Have clear metadata about the video. Learn more

  • Make a custom thumbnail. This will be the main image that viewers will see when they come to the watch page.

  • Tease the video by sharing the watch-page URL in a Community post or via other social networks. For Community posts, learn more.

  • Make an appearance. Let the viewers know in the comments if you're going to be there during the premiere to chat. You can also respond directly to chats by typing '@' and entering the chatter's username. 

Monetising your premiere

There are a few ways you can earn money from premiering your video:
Ads:
  • Channels with monetisation set up on YouTube will be able to serve automatic pre-roll ads during the premiere. Mid-roll ads are not available during the premiere.
  • Once the premiere has finished, both automatic pre-roll ads and mid-roll ads will work as they do on normal uploads.

Learn more about enabling ads on your video.

Super Chat:

Enabling Super Chat lets your viewers purchase chat messages to highlight their messages and stand out in chat. You can enable Super Chat and chat with viewers before and during the premiere.

Learn more about eligibility requirements and enabling Super Chat.

Channel memberships:

If eligible, you can take advantage of channel membership perks – such as members-only live chat, custom emoji and loyalty badges.

Learn more about channel memberships (previously sponsorships).

FAQ

What happens to a video after it has been premiered?

After a video is premiered, it remains on your channel like a normal upload. Chat replay is available for viewers who want to experience the premiere chat after it has ended.

How do viewers find my premiere?

A public URL is created when the watch page is created. You can share this URL before, during and after the premiere to share the video.

Can I schedule a premiere to start immediately?
Yes. If you want your video to be available immediately, mark it as 'public' when selecting a privacy setting, which will start the premiere as soon as the video has finished processing.

What analytics are available for premieres?
Creators can view analytics related to premieres using our standard YTA tool.

Once published, can I unselect the toggle for premiere and make this a standard upload?
No, not once the video has been published.

Will comments from the premiere remain on the video after the premiere has finished?

Yes.

Will the view count from the premiere transfer over to the video after the premiere has finished?
Yes.

How will viewers discover my premieres?
Premieres show up across YouTube's discovery surfaces just like normal uploads, including search, the home page, watch next and video recommendations. In addition, because the watch page is public before the premiere begins, you can share the premiere page URL on social media, put it as your channel trailer or generally promote it in any way you like.

How will viewers visually distinguish videos that are live, premieres or regular uploads?
Videos that are going to premiere or are actively premiering will have special badging to visually distinguish them from uploads and live streams.

Can you turn Super Chat on/off for a specific Premiere?

No, you'll need to turn it on/off for your channel. Learn more about how to turn Super Chat on/off.

Alternative upload methods for premieres (e.g. CMS, DDEX, API)
If you need to upload your premiere via an alternative upload method (e.g. mobile, DDEX, Data API, CMS etc.), follow the instructions outlined below:
  1. Choose an upload method, and follow the instructions to upload a video.
    • Make sure that you upload the video as private. This will ensure that your video does not unintentionally go live once uploaded.
  2. Go to Creator Studio Classic.
    • Note: Some features, like premieres, are not available yet in YouTube Studio Beta. If you're in YouTube Studio Beta, you can get to Classic by clicking Creator Studio Classic in the bottom corner.
  3. Click Video Manager.
  4. Click Videos.
  5. On the video that you want to premiere, click on the drop-down menu and select Info and settings.
  6. Using the drop-down menu, select Scheduled as the privacy setting.
  7. Toggle on Premiere.
  8. Click Save changes at the top.
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