You can monitor the performance of your channel and videos with up-to-date metrics and reports in YouTube Analytics.
Get to YouTube Analytics
- Sign in to YouTube Studio.
- From the left menu, select Analytics.
Within YouTube Analytics, you’ll see different tabs. Apart from the overview tab, each tab is tailored to help you see data that’s most relevant to your goals.
The Overview tab shows you key metrics for your channel. The main graph shows watch time, views, and subscribers. If you’re in the YouTube Partner Program, you’ll also see your estimated revenue over the last 28 days.
In this tab you’ll also see 4 reports:
- Top videos: Your videos ranked by views.
- Realtime activity: Your performance over the last 48 hours or 60 minutes.
- Latest videos: Your performance from your 10 latest videos.
- Typical performance: A comparison of your latest video to your channel’s typical performance.
Note: You’ll only see these reports if your public videos or channel has enough data.
- Traffic source types: Where viewers found the videos on YouTube.
- Top external sources: Traffic from websites and apps that have the YouTube video embedded or linked to.
- Impressions and how they led to watch time: How many people saw the video on YouTube and who then went on to watch the video.
- Top YouTube search terms: Search terms that led viewers to the videos.
- Top countries: Your audience by country. Data is based on IP address.
- Top subtitle/CC languages: Your audience by subtitled language. Data is based on usage of subtitles/CC.
- Age and gender: Your audience by age and gender. Data is based on signed in viewers across all devices.
- When your viewers are on YouTube: Your audience’s online activity across your channel and all of YouTube. Data is based on your viewers across all devices in the last 28 days.
- Other videos your audience watched: Your audience's online activity outside of your channel. Data is based on your viewers across all devices in the last 7 days.
Note that you may only see demographics data for a subset of your viewers. The data may not represent the overall composition of your traffic.
- Monthly estimated revenue: How much your channel has earned in the last 6 months. For ongoing months and months without finalized payments, revenue is estimated and subject to change.
- Top-earning videos: Videos with the highest estimated revenue for the time period.
- Revenue sources: How you’re making money with YouTube.
- Ad types: The format of the ad and its buying platform. This breakdown is only available for YouTube ad revenue and impression-based metrics.
- Transaction revenue: Estimated net revenue from transactions, such as paid content and Super Chat, deducting any partner charged refunds for the selected date range and region.
See an example
View the following video from the YouTube Creators channel on YouTube Studio Analytics basics.
Show more data in YouTube Analytics
Expand a report
You can click SEE MORE or ADVANCED MODE on almost any report in YouTube Analytics to expand it to full screen. The full screen view will give you a more in-depth look at your data over time.
You can change the metric you’re viewing in the chart by using the drop down in the top left. You can also select the blue plus icon to add additional metrics to your report, such as views or watch times.
Use the esc key or select close to leave an expanded report.
- Date granularity: Charts can be displayed with data points in daily, weekly, monthly, or yearly increments.
- Compare metric: Select a second metric for comparison, which will be displayed on the graph.
See analytics at the video level
YouTube Analytics will show different reports when you’re viewing a specific video. To open YouTube Analytics for a specific video:
- From the left menu, select Videos.
- Click a video title or thumbnail.
- From the left menu, select Analytics.
Additional ways to see video analytics
- After you click to expand a report, click your channel name in the top left corner. You’ll see a search box appear where you can select a specific video.
- After you click to expand a report, hover over any video title and select Analytics .
- Additional analytics icons at the channel level takes you to that particular video’s analytics.
Get more specific data
Once you’ve clicked SEE MORE to expand a card, you’ll see additional options that give you more data.
- See more detail for an individual row: Rows in your report written in blue text can be clicked to see more detailed data. For instance, if you’re viewing traffic sources, you can click results like “YouTube search” to see which specific searches led to traffic on your channel.
- Filter data: Each expanded report has a filter bar at the top. You can filter by things like viewer geography or live vs. on-demand videos.
- Select different dimensions: Dimensions like geography and device type appear below the filter bar once you’ve expanded a report.
- Add metrics: Use the blue plus button to add additional metrics to your report.
There are various ways to compare the performance of your videos.
- Direct comparison: After you’ve clicked SEE MORE to expand a report, select Compare to... to compare two items. You can compare any combination of your channel, your groups, or specific videos. Once comparing two items, you can also compare their data for different timeframes, different dimensions, different metrics, etc.
- Tip: Group together multiple videos to view their performance all at once. Learn more about YouTube Analytics groups.
- Suggested comparisons: Period-over-Period shows your channel’s short-term growth and Year-over-year shows your channel’s long-term growth.
- Comparison lines: When viewing analytics for a specific video, you’ll automatically see comparison lines on key metrics reports if the date range is set to “Since published”. This compares the performance of your most recently uploaded video to your typical performance.
- Multi-line charts: After you’ve clicked SEE MORE to expand a report, you can check the boxes next to individual items in the report. Each item checked will have a corresponding line in the report. The “total” row is selected by default.
You can view up to 50 rows of data in YouTube Studio. To see up to 500 rows, you can use the export feature to download a report. Learn how to export data from YouTube Analytics.