The description of a video that contains music may include information about the song(s) in the video. YouTube adds this information automatically to some videos when the video has been identified and “claimed” by music rightsholders via YouTube’s rights management tools, including Content ID. These notes usually link to a music video or other official content for each song, to help you discover songs and artists you haven’t heard before.
What does “Licensed to YouTube by” mean?
The entities listed in the “Licensed to YouTube by” field are the music rightsholders who have agreed with YouTube to allow YouTube to use identified music in official and user-generated videos, and share in the revenue those videos earn on the platform. For example, if you see an ad on a video that contains music and has “Music in this video” information, the labels and publishers listed under “Licensed to YouTube by” are earning a share of the revenue generated by that ad. Users remain bound by YouTube’s Terms of Service.
Sometimes there may be a large number of entities sharing in the revenue for a single song. In addition to music labels and publishers whose names you may recognize, you may see that some songs are “Licensed to YouTube by” a number of “music rights societies.” This refers to organizations that collect royalties on behalf of their songwriter and publisher members around the world. Just like with individual music publishers, YouTube has license agreements with these entities and shares revenue with them for videos they claim. Learn more.
Why is some information missing from “Music in this video?”
We only place music information on the video watch page when we are confident we have data that is accurate and of high quality. We are continually working in conjunction with our music industry partners to add more data and improve the information we have.
You may also notice that—for videos that contain many songs—only information about the first ten will appear.
What if I hear my song in a video, but don’t see “Music in this video” information?
What if my song is listed, but the data is wrong?
- Send us feedback using our feedback form to help us improve this feature and our data quality process.
- Make sure you and your songs are registered with the ISNI Authority, which will help us confirm we have the best data to represent you and your music.
In addition, you might want to reach out to your label, publisher and/or collection society to make sure they provide YouTube with complete and accurate information, including identifiers like ISRCs, ISWCs, UPCs, and ISNIs. This kind of data is critical to improvements to this feature in the future.