Monetisation icon guide for Creator Studio

This article explains icons in Creator Studio. Learn more about icons in YouTube Studio beta

If your channel is in the YouTube Partner Programme, and you've turned on ads for your videos, you may see one of the following monetisation icons next to your video. Use this reference to understand what the issue might be.

If you think that your receipt of a 'limited or no ads' decision is a mistake, you can request human review. Videos that were previously reviewed and have received a final decision should not change. Remember, you should only turn on ads for videos that meet our advertiser-friendly content guidelines.

Video is monetised

Description Monetised Monetised
Meaning Video is monetised. Video is monetised and sharing video revenue with another account.
What you can do

Learn how to grow your subscribers.

If you can't see ads on the video, learn why.

Learn more about revenue sharing.


Video is not monetised


Description (hover text)

Not monetised Not eligible for monetisation
Meaning Video is not monetised because you haven't turned on monetisation for the video or your channel. Video is not currently available for monetisation and not eligible to earn revenue from ads or YouTube Premium.
What you can do

If your video is advertiser-friendly, you can turn on ads.

Learn what you can do to resolve the issue.


Video is not monetised, but you may be able to appeal

Description (hover text) Not suitable for most advertisers – Limited or no ads
  • Our automated systems think that your content is not suitable for all brands. If you think that's a mistake, read the what you can do section below.
  • Our human experts confirmed that your video does not meet our advertiser-friendly content guidelines. It will receive fewer ads but will still earn subscription revenue from YouTube Premium. A human review cannot be overturned.
What you can do

If you feel that your content follows the advertiser-friendly guidelines, you can request human review.

If your video has already been reviewed and confirmed not suitable for advertisers, you cannot request another human review.

The 'not suitable for most advertisers' icons do not mean that the video is limited in search and discovery. Advertiser preferences are not used to inform how videos are displayed on YouTube. However, just as a video with strong language or violence may not be appropriate for every advertiser, such videos may not be widely recommended across all viewers.
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