Monetize your live stream

Our Classic live streaming tools are going away soon. Try the new Live Control Room, which combines our classic desktop streaming tools with new and improved features. Learn how to stream using an encoder with Live Control Room.

You can earn revenue on live streams by enabling ads and using Super Chat. Some channels have access to channel memberships.

If the player is embedded on an external site with auto start, ads will be disabled.

Ads on live streams

If your channel is enabled for monetization, YouTube will trigger ads to serve on your content, if eligible. Ad serving is not guaranteed and some viewers may not see an ad. Live streams can be eligible for:

  • Pre-roll ads run before the live stream, viewable on mobile and a computer.
  • Mid-roll ads run during the live stream, can be manually inserted during computer streams.
  • Display and overlay ads run beside or over content, viewable on a computer. 

Learn more about triggering mid-rolls ads

  1. Open YouTube Studio.
  2. Click Create and then Go live.
  3. Start a live stream now from the Stream tab or schedule a live stream from the Manage tab.
  4. From the top, click Settings Monetization.
  5. Choose a monetization setting.
  6. Click Save.

To play an ad during you stream, tap Insert Ad  from the top right.

Events

You can set up an event on the Live Events page.
Before you start your stream: 
  1. Turn on monetization: Edit and then Monetization and then turn on Monetize with ads. Sync to preview: In the Live Control Room and then Sync to preview player. Note: This option must be synced before the stream is started.
  2. Start the Preview player.
  3. Click Start Streaming once and the preview is playing.

Once streaming:

  1. In the Live Control Room under the Preview player, click Insert.

Stream now

You can set up an event on the Stream now page.
Before you start your steam:
  1. Under Monetization, click Monetize with ads.
Once streaming:
  1. Click Play ad.

After you click Play Ad, we'll try to display a video ad to as many viewers as we can. Ads will not play on your stream dashboard. Ads may not play if you're watching your own stream on the watch page. Some viewers may not get an ad, so you should keep streaming! 

Mobile

 Mid roll ads are currently not available on mobile streams.

Webcam

Mid roll ads are currently not available on webcam live streams.

If eligible, ads are triggered to serve within seconds. It is not guaranteed that all viewers will get an ad. These viewers will continue to see your live stream.

If a viewer skips the ad or the ad ends, they will rejoin the live stream.

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