Introduction to Official Artist Channels

If you're an artist on YouTube, your Official Artist Channel (OAC) brings together all your content from your different YouTube channels into one place. The channel automatically programs your music catalog on two new shelves, including your music videos, songs, and albums.

Learn about Official Artist Channels

Official artist channels offer:

  • Organized content: The Official Artist Channel layout automatically organizes your discography into an album section and your Official Music Videos into a new playlist. You have the option to move, delete and re-add either of these auto-generated music sections from your channel.
  • Promotional content: Choose what you want to highlight in the featured video slot.
  • Fan engagement: One verified and official channel where you can directly reach and interact with your fans on YouTube.

Program criteria

To be eligible for an Official Artist Channel, your channel has to meet the following requirements:

  • Own and operate a YouTube channel that represents one artist or band
  • Have at least 3 official releases on YouTube delivered and distributed by a music distributor or label
  • Have no policy violations on your channel

And one of the following:

  • Work with a YouTube Partner Manager
  • Be part of the YouTube Partner Program
  • Your channel is part of a label network that works with a Partner Manager

Get an Official Artist Channel

Contact your label, digital distributor, or YouTube partner manager to get an Official Artist Channel.

Note: If you're in the YouTube Partner Program, you can get access to our Creator Support team
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