How to earn money from your videos

To earn money on YouTube, you'll need to be part of the YouTube Partner Programme. Learn more about eligibility and the programme, and take a look at the FAQ.

The YouTube Partner Programme lets eligible creators monetise their content on YouTube. Creators can earn money from advertisements served on their videos, from YouTube Premium subscribers watching their content, and in some cases, through viewer-purchased goods like Super Chat, Merch and channel memberships.

You must complete the four steps below before you can earn money from your videos. Learn about eligibility and the programme threshold.

Set up your channel to earn money

The following instructions are only available in Creator Studio Classic.

Step 1: Read and agree to the YouTube Partner Programme terms

  1. Sign in to YouTube.
  2. In the top right-hand corner, select your account icon > Creator Studio
  3. In the left-hand menu, select Channel > Status and features.
  4. Under 'Monetisation', click Enable.
  5. Follow the on-screen steps to accept the YouTube Partner Programme Terms.

Step 2: Sign up for AdSense

Create a new AdSense account, or connect an existing one to your channel. You need an AdSense account to earn money from your videos and get paid. Follow these steps to set up an AdSense account.

In order to receive payments, you need to log in to your AdSense account and ensure that you have resolved any payment holds. Once any holds are resolved, you'll be paid when your earnings reach your local payment threshold (as long as monetisation is not suspended for your channel and you're in compliance with our policies).

Step 3: Set monetisation preferences

Set what types of ads you want to run on your videos and automatically turn on monetisation for all your existing and future videos.
When you set this up, you will start earning money as soon as your channel is approved.
  1. Confirm that you want to monetise for all your existing and future videos.
  2. Tick the boxes under Ads formats to choose the types of ads that you want to show. 
  3. Click Save.

You can always change these setting in your monetisation default so that every upload is automatically monetised or not monetised, or choose the specific videos that you want to monetise.

Step 4: Get reviewed

Once your channel meets the programme threshold, we'll review your application to make sure that your channel activity adheres to the YouTube Partner Programme policies, YouTube Terms of Service and our Community Guidelines. We'll let you know by email, and in Creator Studio Classic and YouTube Studio beta as soon as the process is complete.

If you don't have enough subscribers or watch hours for a review yet, keep making original content and growing your audience.

This threshold gives us enough information to determine the validity of a channel. It also allows us to confirm if a channel is following our community guidelines and advertiser policies.

Get pro tips on earning money on YouTube through advertising.


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