How to earn money on YouTube

To earn money on YouTube, you’ll need to apply for and be accepted into the YouTube Partner Program (YPP). Learn more.

A few things to know

  • We won’t tell you what you can create on YouTube, but we do have a responsibility to do right by our viewers, creators and advertisers. If you’re in the YouTube Partner Program, you have the ability to earn money through YouTube, and because of that, we hold you to a higher standard.
  • To make sure we’re rewarding good creators, we review your channel before you’re accepted in the YouTube Partner Program. We also constantly review channels to ensure you’re meeting all our policies and guidelines.
  • You may be liable to pay taxes on your earnings from YouTube; find out more below.

Ways to make money in the YouTube Partner Program

You may be able to make money on YouTube through the following features:

  • Advertising revenue: Get ad revenue from display, overlay, and video ads.
  • Channel memberships: Your members make recurring monthly payments in exchange for special perks that you offer.
  • Merchandise shelf: Your fans can browse and buy official branded merchandise that’s showcased on your watch pages.

Each feature has its own set of eligibility requirements on top of subscriber and view count requirements. If our reviewers believe that your channel or video is not eligible, you may not be able to turn a specific feature on. These extra thresholds exist for 2 main reasons. The most important one is that we have to meet legal requirements in every area where the feature is available. Then, because we want to reward good creators, we need to make sure we have enough context on your channel -- which generally means we need more content to look at.

Keep in mind that we constantly review channels to make sure your content is in line with our policies.

Minimum eligibility requirements to turn on monetization features

Keep in mind that each feature has its own requirements. Some features may not be available to you due to local legal requirements.

Once you've been accepted in the YouTube Partner Program, you may get access to these monetization features:

  Requirements
Ad revenue
  • Be at least 18 years old, or have a legal guardian older than 18 years of age who can handle your payments via AdSense.
  • Create content that meets our advertiser-friendly content guidelines

Channel memberships

  • Be at least 18 years old
  • Have more than 30,000 subscribers
Merchandise shelf
  • Be at least 18 years old
  • Have more than 10,000 subscribers
Super Chat & Super Stickers
  • Be at least 18 years old
  • Live in a country/region where Super Chat is available
YouTube Premium revenue Create content watched by a viewer who is a YouTube Premium subscriber

Your YouTube earnings and tax liability

Earning money on YouTube is a great way to be rewarded for good, engaging content on the platform. However, please keep in mind that you may be liable to pay taxes to your country of residence on any income earned from your monetized videos on YouTube. Check with your local tax authorities for detailed guidance. 

 

Wondering if your channel is ready to earn money? Take the YPP course on Creator Academy to learn more about monetization on YouTube.
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