Creator on the Rise & Artist on the Rise

Note: This feature is available on YouTube in select countries and regions on computers and mobile devices.

New creators and artists emerge on YouTube every day. We want to share some of those creators and artists with the world to celebrate the diversity and vibrancy of YouTube. Also, we want to help creators and artists find their fans.

YouTube highlights emerging creators and artists on Trending:

  • Artist on the Rise: Showcases new music videos from an emerging music artist
  • Creator on the Rise: Highlights an emerging YouTube channel (non-music)
  • Gaming Creator on the Rise: Highlighting emerging Gaming creators on computer and mobile devices

Trending shows the selected artists and creators for 24 hours. During that time, they also get a blue "Artist on the Rise" or "Creator on the Rise" badge that shows with their channel name on Trending. Learn more about Trending.

Supported countries & regions

  • Artist on the Rise: Canada, United States
  • Creator on the Rise: Australia, Brazil, Canada, France, Germany, Great Britain, India, Indonesia, Italy, Japan, Latin America, Malaysia, Mexico, Middle East, North Africa, Pakistan, Philippines, Poland, South Korea, Spain, Taiwan, Thailand, United States, Vietnam
  • Gaming Creator on the Rise: Japan, United States

Selection criteria

Creator on the Rise and Artist on the Rise highlight up-and-coming creators and artists on YouTube. There's no application process. Emerging artists and creators with over 1,000 subscribers from the supported countries listed above are automatically eligible in their respective countries. Country of eligibility is determined by the channel location, or the location where a channel uploads from most often.

We consider various factors to identify emerging talent. View count, watch time growth, and how often videos are uploaded are some factors we look at. YouTube’s systems and teams review selections based on these metrics.

Selection notification

If you're selected as a Creator on the Rise, you'll get an email and mobile notification from YouTube on that day. Where possible, we'll also tweet from our local creator Twitter handle to celebrate your selection. If you have a Twitter handle, you'll be mentioned in the tweet.

If you’re selected, you might get more visitors than usual to your channel. You may want to review your channel settings—especially how to moderate comments on your videos.

Not seeing Creator on the Rise or Artist on the Rise on Trending?

Some reasons you might not see a Creator on the Rise or Artist on the Rise in Trending:

  • YouTube highlights emerging creators and artists on Trending a few times a week in supported countries or regions. You might be visiting Trending during a gap in highlighted creators/artists, so check back later.
  • If you're not in a supported country, you won't see any Creators or Artists on the Rise. You can change your location setting, but doing so will affect your overall YouTube experience, not just the Trending section.

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