Request human review of videos marked 'Not suitable for most advertisers'

If the content of a video that you uploaded is identified as not suitable for most advertisers, you'll see a yellow dollar sign,  next to the video. 

A video will be marked 'Not suitable for most advertisers' if:

  • Our automated systems think that your content is not suitable for all brands.
    • Note: If you think that our systems have made a mistake, you can request human review. Your review gets sent to an expert and their decisions help our systems get smarter over time. Deleting the video and re-uploading won't help. Videos can only be submitted for review once, and the review decision cannot be overturned. Learn more about how ad-friendly reviews work. 
  • Our human experts confirmed that your video does not meet our advertiser-friendly content guidelines.

How to check monetisation and review status

You can use the checks page during upload to screen your video for ad suitability and copyright claims before publishing it. If your video is marked 'Not suitable for most advertisers' and you think we've got it wrong, you can request a human review.

Note: Copyright and ad suitability checks results aren't final. For example, future manual claims, copyright strikes and edits to your video settings may impact your video. If your video's metadata is changed after it's been published and is no longer suitable for ads, new monetisation restrictions might be visible in your video list.

How monetisation status is applied

We use machine learning to determine if it meets our advertiser-friendly content guidelines during the upload process. This also applies to scheduled live streams, where our systems look at the title, description, thumbnail and tags even before the stream goes live.

We know our system doesn't always get it right, so if you see a yellow icon and feel that our automated systems made a mistake, you can appeal. Such reviews will help our systems get smarter over time.

If you're not sure why your video has the yellow icon, review our advertiser-friendly content guidelines, not just against the content of the video, but also the title, description, thumbnail and tags. Additionally, blank videos or videos without a title or metadata probably don't provide enough context to help our systems understand whether the content is suitable for all advertisers, so it may lead to a yellow icon status for the video.

How to appeal

If you believe that your video is suitable for all brands, you can appeal. We receive many requests to monetise videos every day and review these submissions as quickly as possible. Follow these steps to appeal:

  1. Sign in to YouTube Studio.
  2. From the left-hand menu, select Content.
  3. Make sure that your content follows our advertiser-friendly content guidelines. Keep in mind that advertisers have a choice about where to show their ads.
  4. Go to the video that you'd like to appeal under the Restrictions column, where Ad suitability is listed.
  5. Hover over Ad suitability then click Request review and follow the on-screen instructions. You'll only see this option if your video is eligible for appeal. Once you submit, the text next to the video will be updated with your appeal's status.

You can see your videos that aren't suitable for all advertisers by clicking the drop-down menu next to View in the top right-hand corner, then choosing Limited or no ads.

How does the appeals process work?

When you request a human review (e.g. appeal the current monetisation status), the video gets looked at by an expert who spends time watching the video and reviewing the video's content, title and metadata against our advertiser-friendly content guidelines.

Keep in mind that the video's icon status may change even after your video is submitted for review. Our systems continue to run their scans until the review has been completed. You'll know when a final decision has been made on your review when you get an email update.

Learn more about monetisation icon changes between green and yellow.

How long does review take?

We know that these reviews are important to you and your revenue. While most reviews take up to one hour, sometimes they can take a little bit longer. We strive to review as many videos as humanly possible, and as quickly and accurately as possible. Because we're a platform that has hundreds of millions of videos, we have to set guidelines around which videos get reviewed first. This is to make sure that we review those videos that are getting substantial traffic.

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