Demographics report

This article is about the demographics report in Creator Studio Classic. Learn about audience reports in YouTube Studio beta.

The Demographics report helps you understand the age range and gender distribution of your audience. This data is based on logged-in viewers from all devices. You can look at different graph types, dimensions (categories you can use to divide the data in the report), and combinations of dimensions to gain further insights.

Updates to the Demographics report

We recently made some changes to the availability of data in the Demographics report to further protect viewer privacy.

The following demographics data will no longer be available:

  • YouTube product: All Youtube Apps will now be aggregated.
  • Translation use: You'll still be able to see the geographic breakdown of your users, but you'll no longer be able to slice your Demographics report by translation use.
  • Private or unlisted videos: Demographics data is no longer available for private or unlisted videos and playlists.

Demographics data may also be unavailable for some videos and channels:

  • Channel or public videos: You may not see demographic data if your public video or channel has limited traffic during the selected time period. You may be able to see demographics data if you extend the time period, or if traffic increases.

See your Demographics report

Creator Studio Classic

You can go directly to the Demographics report or follow the steps below.
  1. Sign in to YouTube.
  2. In the top right, select your account > Creator Studio.
  3. In the left menu, click Analytics > Demographics.
 
 
Note: You may see different metrics in YouTube Analytics based on the platform - Classic desktop, YouTube Studio desktop, or the YouTube Studio app. This is because up-to-date metrics are available faster in Analytics on YouTube Studio (both on desktop and on the app) than on Creator Studio classic.

How to use the Demographics report

You can use the different metrics in the report to get a better understanding of your audience.

Age and gender distribution 

By default, the chart in your report is organized by gender distribution and age group for your channel or video. Each bar represents the percentage of views or watch time for a given age group relative to the total. You can also see the same information in a bar or pie chart. 

Toggling between dimensions below the chart will adjust the data and visualization in the table: For example, if you're looking at Viewer age and Viewer gender, you can select an additional dimension, like Geography. This will update the graph to show the age and gender distribution for a specific location. 

Note that when you filter for specific dimensions, you will see "N/A" ("Not Available") listed at the top of the chart. This is normal, and indicates that we're not able to provide exact total numbers for privacy reasons. Instead, data will be represented as percentages throughout your report. 

Further analysis

You can add several different dimensions to your report to dig further into the data. For example, if you'd like to see the top videos on your channel watched by females aged 13-17, follow these steps:

  1. Select the age group 13-17 years in the table.
  2. Select Female. You’ll then see a list of top videos watched by females age 13-17 ranked by views or watch time.
  3. You can then select Geography to see from where these female viewers are watching your content. 
  4. Select a video or country to get even more specific information. 

Note that you may only be able to see Demographics data for a subset your viewers, and the data may not represent the overall composition of your traffic.

Get tips for reaching your target audience based on your viewers' demographics.
 
 
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