Claiming Individual Videos: Policies and Best Practices

The features described in this article are available only to partners who use YouTube's Content ID matching system.

Content that is eligible for monetization 
Creators are responsible for meeting the minimum eligibility requirements for monetizing videos, which include clearing all audio and visual rights to the content in their videos. Content that contains third-party material (including unlicensed music) is not eligible for monetization.

Policy: Claiming individual videos as a third party
You may not claim a video with intent to circumvent the eligibility requirements for monetization. This includes placing a “visual-only” claim on a creator’s video to share monetization revenue when a music partner claims the audio. All third-party material must be fully cleared and all the claims resolved in order for the video to be eligible for monetization. YouTube actively monitors partner claiming behavior concerning this rule, and offenders can expect to have their claiming privileges disabled. 


I want to administer rights for a creator’s video. How can I figure out if the creator exclusively owns the content in the video?

When entering into a contract to administer rights to a video, your company takes on full responsibility for the content and claims it now represents. Creating references with non-exclusively owned footage or audio is against YouTube Policy and leads to invalid claims; offenders are subject to feature disablement or termination. 

It is your company’s responsibility to first perform due diligence to verify the authenticity and exclusivity of the video you plan to represent.

You may wish to consider info such as:

  • Does the client have all rights to this footage, including any music or audio used?
  • Has the client given permission to anyone else to use this video?
  • Can the client give evidence that they own this video? For example: the original file of the video, longer or in higher resolution than the version available online.
Both the audio and visual content in this video is 100% exclusively owned. How do I turn on Content ID matching for this material?

If a channel associated with your Content Manager hosts the original video, locate the upload and turn on Content ID Matching in the Monetization tab. 

Sometimes a partner may agree to administer rights for an individual video, but not to the creator’s entire channel. In such cases, the partner may use the Manual Search tool to claim the creator’s original video and create a reference file from it. Partners who do not currently have access to Manual Search may get in touch with their partner manager to discuss their eligibility. This sensitive feature must be earned, and can be removed at any time.

Note: Do not re-upload a copy of the original video to your own channel and create a reference file from that copy. Doing so may result in unnecessary Content ID matching errors, asset ownership conflicts, and delays in revenue attribution.


Was this helpful?
How can we improve it?
Clear search
Close search
Google apps
Main menu
Search Help Center