Adult content in ads

Advertising is not permitted for the promotion of any adult or pornographic content on YouTube. Advertisements containing adult or sexually explicit content are also prohibited. This includes, but is not limited to:

  • Pornography
  • Nudity (including pixelated imagery)
  • Sexual acts that are blurred, pixelated, or has stars and bars, whether real or implied
  • Fetish content
  • Sexual abuse
  • Exposed or minimally covered breasts, buttocks, or genitals
  • Sexually suggestive poses
  • Concentrated attention on particular body parts in a gratuitous manner
  • Adult toys and lubricants

Please note that YouTube does not allow this content regardless of whether or not the ad complies with government regulations on this kind of advertising.

What we consider as adult content in video ads:

  • Whether breasts, buttocks or genitals (clothed or unclothed) are the focal point of the video
  • Whether the video context is sexually suggestive (e.g, subject is depicted in a pose that is intended to arouse the viewer)
  • Whether the language used in the video is vulgar and/or lewd
  • Other factors include the camera angle and focus, and the clarity of the images in the video
Was this helpful?
How can we improve it?