Violent and shocking content in ads

We value diversity and respect for others. We also strive to avoid offending or shocking viewers with ads, websites, or apps that are inappropriate for our ad network.

Here are some examples of content that we may consider violent or shocking:

  • Profane language
  • Violent language
  • Discriminatory terms or imagery
  • Gruesome imagery
  • Graphic images or accounts of physical trauma
  • Gratuitous bodily fluids or waste
  • Promotions that are likely to shock or scare
  • Promotions that are capitalizing on sensitive events

What we consider as shocking factors in video ads:

  • Scenes containing violent or graphic imagery that can be shocking or disturbing to viewers like:
    • blood splatter
    • sexual fluids
    • human or animal waste
  • The graphic aftermath of a violent act
  • Shots of violence or gore as the focal point of the scene in the video
  • The violence contained in the video is realistic when posted in a dramatic context
  • Other factors including the camera angle and focus, and the clarity of the images in the video

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