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Violent and shocking content in ads

We value diversity and respect for others, and we strive to avoid offending or shocking users with ads, websites, or apps that are inappropriate for our ad network.

Here are some examples of content that we consider or may be violent or shocking:

  • Profane language
  • Violent language
  • Discriminatory terms or imagery
  • Gruesome imagery
  • Graphic images or accounts of physical trauma
  • Gratuitous bodily fluids or waste
  • Promotions that are likely to shock or scare
  • Promotions that are capitalizing on sensitive events

What we consider as shocking factors in video ads:

  • Whether the video shows scenes containing violent and/or graphic imagery that can be shocking or disturbing to viewers (e.g, Showing blood splatter, sexual fluids, human or animal waste)
  • Whether the video shows the graphic aftermath of a violent act
  • Whether the shots of violence or gore are the focal point of the scene in the video
  • Whether the violence contained in the video is realistic when posted in a dramatic context
  • Other factors include the camera angle and focus, and the clarity of the images in the video
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