Work with a partner manager to help grow your channel

The YouTube Partnerships team exists to help you get the most out of your YouTube channel. Whether you're looking to learn strategies for growing your subscriber base, connecting with like-minded creators or just want to chat with someone knowledgeable at YouTube – we'd like to get in touch! 

What is a partner manager? 

A partner manager's job is to help creators unlock their potential. YouTube has partner managers who are waiting to help you grow your channel and take it to the next level. You can think of a partner manager as your own personal YouTube expert – there for you every step of the way.

These are just a few of the ways a partner manager can help you succeed on YouTube:

  • One-on-one support: Partner managers meet with you regularly on a one-on-one basis to talk about topics like crafting personal channel goals, channel optimisation strategies and answering any questions you may have about running a successful YouTube channel. 
  • Exclusive invitation to creator events and workshops: With a partner manager, you can expect ongoing invitations to connect with like-minded creators at YouTube-sponsored events and educational workshops. 
  • First look at new creator programmes and offerings: Be one of the first to know about new creator programmes, like access to new YouTube features or taking part in experimental pilot programmes.

Learn more about the benefits of having a partner manager on the YouTube Creators website.

Get started with a partner manager

Step 1: See if you qualify for a partner manager

To be considered for a partner manager, your channel must meet the following minimum criteria: 

Step 2: Start your application

Applications for the partner manager programme are accepted twice a year, once in March and once in September.

If you meet the minimum criteria above during an open application window, you can get your application started on the partner manager website. The YouTube Partnerships team will review your application and notify you of your status on the date listed in your application confirmation email. 

Step 3: Check your email

If you are selected, we'll reach out to you via the email address you provided in your application to schedule your first one-on-one session.

We know that there might be lots of people contacting you about your channel. Wonder which emails actually come from YouTube? Here's how you can check:

  • Check the email domain: Make sure that the email is from an @google.com, @youtube.com or @partnerships.withyoutube.com email address. Emails from any other domains that claim to be from YouTube or Google are likely to be fake.

  • Check the links in the email: Make sure that the URL of links or forms included in the email end with youtube.com, withgoogle.com, withyoutube.com or youtube.force.com.  

YouTube Partnerships team FAQs

What countries are eligible for the partner manager programme?

The number of subscribers that you need in order to qualify for the partner manager programme depends on your country.  

100,000 subscriber criteria for partner manager programme

  • Algeria
  • Argentina
  • Australia
  • Austria
  • Azerbaijan
  • Bahrain
  • Belarus
  • Belgium
  • Brazil
  • Canada
  • Chile
  • Colombia
  • Czechia
  • Denmark
  • Egypt
  • Finland
  • France
  • Georgia
  • Germany
  • Hong Kong
  • Hungary
  • India
  • Indonesia
  • Iraq
  • Ireland
  • Italy
  • Japan
  • Jordan
  • Kazakhstan
  • Kuwait
  • Lebanon
  • Libya
  • Malaysia
  • Mexico
  • Morocco
  • The Netherlands
  • New Zealand
  • Norway
  • Oman
  • Peru
  • Philippines
  • Poland
  • Qatar
  • Romania
  • Russia
  • Saudi Arabia
  • Singapore
  • Slovakia
  • South Korea
  • Spain
  • Sweden
  • Switzerland
  • Taiwan
  • Thailand
  • Tunisia
  • Turkey
  • Ukraine
  • United Arab Emirates
  • United Kingdom
  • United States
  • Vietnam
  • Yemen
I applied, but I haven't heard back. What should I do?
If you haven't heard back from us by the notification date listed in your application confirmation email, please contact our Creator Support team.
Does a partner manager cost anything?
No, having a partner manager is at no cost to you. 
I'm affiliated with an MCN (multi-channel network), can I still sign up?
Yes, creators affiliated with an MCN can still sign up for a partner manager.
I found out I'm not eligible. What should I do? 
There are a lot of resources you can still use to grow your channel: Creator Academy, in-person workshops, YouTube Spaces and more! Be sure to explore the Creator Hub to see what's available for you.
How do I know the emails I am receiving are really from YouTube? 

We know that you might get a lot of people contacting you about your channel. Here's how you can check that an email is actually from the YouTube team:

  • Check the email domain: Make sure that the email is from an @google.com, @youtube.com or @partnerships.withyoutube.com email address. Emails from any other domains that claim to be from YouTube or Google are likely to be fake.

  • Check the links: Make sure that the URL of links or forms included in the email end with youtube.com, withgoogle.com, withyoutube.com or youtube.force.com.
 
Take a look at all of the ways that you can get help as a YouTube creator by visiting the Creator Hub.
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