YouTube Premium music label reports v1.0

The YouTube Premium subscription reports contain revenue and view data related to YouTube Premium paid subscriptions. The specific data in the reports depend on the type of content. These reports are available on a monthly basis from the Reports section of the Creator Studio.

The Summary report contains an aggregated view of subscription activity while the Video (and, as relevant, the Non-Music Video and Non-Music Asset) reports show the activity per video or asset, country, or day. The subscription summary does not break out revenue per video. The Video report provides a per video per territory per day history over the reporting period.

Report field descriptions
Field Description
Asset ID YouTube-generated ID for the associated asset
Artist The artist name, as given in the asset metadata
Claim Type Specifies whether you have claimed the audiovisual, audio, or visual aspect of the video
Content Type
The source of the claimed video:
  • Partner-provided – Uploaded by YouTube partner
  • Premium UGC – Uploaded by a third party, with copyrighted segments meeting the length and proportionality requirements to be treated the same as partner-provided licensed content for revenue sharing
  • UGC – User-generated content, uploaded by a third party (represents only UGC in the YouTube Red subscription service consumed by subscribers)
Country The two-character ISO country code for the territory in which the activity occurred
Currency The currency used for all revenue-related metrics; the default is USD
Custom ID The optional asset metadata field used to uniquely identify an asset, usually an internal code; other partners cannot see your custom IDs
Day The day on which the activity occurred, in the format YYYYMMDD
Free-trial Subscribers (excl. GPM) The number of free-trial subscribers (excluding Google Play Music subscribers)
GRid The Global Release Identifier, an optional metadata field used to uniquely identify an asset
ISRC The International Standard Recording Code (ISRC) provided for the related sound recording asset
Monetized Views  - Pro Rata Share of your monetized views, which is Monetized Views divided by the total number of plays in the subscription service Monetized Views - Total Subscription Service; only relevant to music calculation
Monetized Views The sum of audio-visual and audio-only Monetized Views attributed to your content in the YouTube Red subscription service; only relevant to music calculation
Monetized Views - Total Subscription Service The sum of all audio-visual and audio-only views across all YouTube music partners' claimed content in the YouTube Red subscription service; only relevant to music calculation
Monetized Views - Audio Total of audio-only streams in the YouTube Red subscription service attributed to your content; the sum of Monetized Views - Partner Uploaded Audio, Monetized Views - UGC Audio, and Monetized Views - Art Track Audio; only relevant to music calculation
Monetized Views - Audio Visual Total of audiovisual streams in the YouTube Red subscription service attributed to your content; the sum of Monetized Views - Partner Uploaded Audio Visual, Monetized Views - UGC Audio Visual, and Monetized Views - Art Track Audio Visual; only relevant to music calculation
Monetized Views - Partner Owned Audio Audio-only streams of partner-provided and official music video content in the YouTube Red subscription service attributed to your content; only relevant to music calculation
Monetized Views - UGC Audio Audio-only streams of UGC content in the YouTube Red subscription service attributed to your content; only relevant to music calculation
Monetized Views - Art Track Audio Audio-only streams of Art Track content in the YouTube Red subscription service attributed to your content; only relevant to music calculation
Monetized Views - Partner Owned Audio Visual Audiovisual streams of partner provided and official music video content in the YouTube Red subscription service attributed to your content; only relevant to music calculation
Monetized Views - UGC Audio Visual Audiovisual streams of UGC content in the YouTube Red subscription service attributed to your content; only relevant to music calculation
Monetized Views - Art Track Audio Visual Audiovisual streams of Art Track content in the YouTube Red subscription service attributed to your content; only relevant to music calculation
Monetized Watchtime Total YouTube Red subscription watch time, in seconds, for videos containing non-music content attributed to your content
Paid subscribers (excl. GPM) The number of subscribers who paid for a YouTube Red subscription during this period; does not include free trials, promotional subscribers, or Google Play Music subscribers
Partner Revenue - YT Red Your recognized revenue from the YouTube Red subscription service, which is the greater of Per Sub Min Partner Revenue and Pro Rate Partner Revenue.
Partner Revenue - Per Sub Min Per-country revenue calculated based on per subscriber minimums; used to calculate greater-of-calculation
Partner Revenue - Pro Rata Audio Your Pro Rata YouTube Red subscription revenue share for content played in audio-only mode
Partner Revenue - Pro Rata Partner Uploaded Your Pro Rata YouTube Red subscription revenue share for partner-uploaded content played in audiovisual mode
Partner Revenue - Pro Rata UGC Your Pro Rata YouTube Red subscription revenue share for UGC content played in audiovisual mode
Partner Revenue - Pro Rata Art Track Your Pro Rata YouTube Red subscription revenue share for Art Track content played in audiovisual mode
Partner Revenue - Pro Rata Your Pro Rata YouTube Red subscription revenue share, taking into account revshare rate(s)
Promotional Subscribers (excl. GPM) The number of subscribers who are under a promotional subscription plan (excluding Google Play Music subscribers)
Recipient ID YouTube's unique ID for the partner
Recipient Name The name of the YouTube partner
Report ID An internally generated YouTube sequence number to differentiate reports
Report Period End Date The last day of the reporting period
Report Period Start Date The first day of the reporting period
Total Subscribers (excl. GPM) The total number of YouTube Red subscribers, which is the sum of free-trial, promotional, and paid subscriber counts (excluding Google Play Music subscribers)
Title The title of the asset
UPC The Universal Product Code (UPC), an optional metadata field used to uniquely identify an asset.
USD Local Rate The exchange rate used to convert from USD to local currency; represents an average rate for daily transactions across the reporting period
Video ID The ID of the claimed video
YouTube Revenue Split - YT Red YouTube Red subscription revenue pro-rated by your ownership

How is my revenue calculated?

We apportion revenue into two pools--one for music partners and one for everyone else--and calculate the partner pay-out from each pool based on view counts for music and watch time for our other partners. 

The use of view counts is an industry standard for music, so we retained that approach, and favored the use of watch time for other content to reward those creators and partners based on how much people actually watch their content within YouTube Premium specifically. On a per-user basis, a YouTube Premium member will generate more money for creators than a typical ad-viewing, free user and we expect that this new source of revenue will provide the creator community with additional revenue, especially as the product grows over the coming months and years.

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