Your content & YouTube Premium

YouTube Premium is a paid membership that gives viewers an amplified video and music experience across YouTube, YouTube Music, and YouTube Kids. Learn about becoming a YouTube Premium member.

YouTube Premium is available in these locations.

The YouTube with ads you know and love is not going anywhere and is a core part of our business. If a viewer chooses not to become a member, they'll continue to experience the same free of charge YouTube (with ads) as they do today.

Yes, these features are a core part of the YouTube experience. With YouTube Premium, they'll work similarly to how they do with YouTube with ads. You may notice some differences across YouTube products, like YouTube Kids.

Yes, all of your videos that surface on YouTube (with ads) will also be available without ads with YouTube Premium.

No. You do not have to pay to keep your content on YouTube or to have it included in YouTube Premium. Your videos are automatically visible to viewers on YouTube (with ads), and through a paid membership to YouTube Premium members.

If you accept the relevant contract modules, the paid membership fee from YouTube Premium members can give you a new source of revenue. To earn YouTube Premium revenue for:

• Long form videos: Accept the Watch Page Monetization Module and turn on Watch Page ads
• Shorts: Accept the Shorts Feed Monetization Module

YouTube Premium members can also download your videos to watch offline on mobile and play them in the background — helping you get more watch time.

Yes. In fact, YouTube Premium gives a secondary revenue stream for creators in addition to what you're already earning today through ads. To earn YouTube Premium revenue for:

• Long form videos: Accept the Watch Page Monetization Module and turn on Watch Page ads
• Shorts: Accept the Shorts Feed Monetization Module

Revenue from YouTube Premium membership fees is distributed to video creators based on how much members watch your content. As with our advertising business, the majority of the revenue will go to our partners.

Subscription revenue payments will be sent at the beginning of each month, at the same time you would normally get ad revenue payments.

If you have access to the downloadable reports, you can also access the revenue report in Creator Studio.

Yes, watch time for downloaded videos is recorded and incorporated just like online watch time the next time a member signs in online. Learn more about downloading videos with YouTube Premium.

Yes, content played while a YouTube Premium member is using other apps or has their device's screen turned off counts toward your watch time. Learn more about background play with YouTube Premium.

No, the most important factor is that your videos are enjoyable and viewers spend time watching them. Many short-form videos get more overall watch time because they’re easy to watch and share.

You can review watch time and views from YouTube Premium members and earnings by following these instructions for YouTube Analytics.

To view your reports in YouTube Analytics, follow these instructions for YouTube Analytics.

Follow these instructions for YouTube Analytics to better understand your earnings.

YouTube Analytics will display revenue broken down by video. If you have access to downloadable reports, the revenue report will show watch time and earnings broken down by video.