Your content & YouTube Premium

YouTube Premium is available in several countries. Learn more about YouTube Premium available locations.

YouTube Premium FAQ for YouTube partners & creators

For years, YouTube's fans have been telling us that they want more – more choice when watching their favourite content, more ways to support their favourite creators and, above all, the option to watch their favourite videos without interruptions.

With YouTube Premium, members can enjoy any video on YouTube without ads while still supporting creators. It also lets members download videos to watch offline on mobile and play videos in the background. Membership extends across devices and anywhere a user signs in to YouTube, if YouTube Premium is available in that location. Learn more about becoming a YouTube Premium member.

YouTube Premium is all about giving fans more choice. By focusing on what fans want, YouTube Premium will play an important role in expanding user engagement on YouTube and provide you with an additional way to get paid for the content that you're already creating. And while it'll take time to build a significant membership base, we're confident that as membership grows, YouTube Premium will begin to deliver more and more value to you.

Questions about YouTube Premium

What is YouTube Premium? What do people get for joining?

YouTube Premium is a paid membership that gives viewers an amplified video and music experience across YouTube, YouTube Music, YouTube Gaming and YouTube Kids. Learn about becoming a YouTube Premium member.

Where is YouTube Premium available?

YouTube Premium is currently available in these locations.

I'm a creator based outside of the US, how will YouTube Premium impact my content?

Any content you make available in the United States will be available to YouTube Premium members.

What happens if viewers choose not to subscribe to YouTube Premium?

The ad-supported YouTube that you know and love is not going anywhere and is a core part of our business. If a user chooses not to become a member, they'll continue to experience the same free, ad-supported YouTube as they do today.

Will features like comments, likes and views be available with YouTube Premium?

Yes, these features are a core part of the YouTube experience. With YouTube Premium, they'll work similarly to how they do with ad-supported YouTube. You may see some variation in the experiences developed for verticals, like YouTube Gaming or YouTube Kids, and in the YouTube Original series and movies.

 

Questions about content on YouTube Premium

Will my content be available with YouTube Premium?

Yes, all of your videos that appear on ad-supported YouTube will also be available without ads with YouTube Premium.

Do I need to pay to join YouTube Premium to keep my content on YouTube?

No. You do not have to pay to keep your content on YouTube or to have it included in YouTube Premium. Your videos are automatically visible to users on ad-supported YouTube, as well as through a paid membership to YouTube Premium.

The paid membership fees provide a new source of revenue for creators like you. YouTube Premium members can also download your videos to watch offline on mobile and play them in the background – helping you get more watch time.

Will creators still be paid with YouTube Premium?

Yes, of course. In fact, YouTube Premium provides a secondary revenue stream for creators in addition to what you're already earning today through ads.

How is revenue determined?

Currently, new revenue from YouTube Premium membership fees is distributed to video creators based on how much members watch your content. As with our advertising business, the majority of the revenue will go to creators.

When will I see the money from this new revenue stream?

Subscription revenue payments will be sent at the beginning of each month, at the same time that you would normally receive ad revenue payments.

If you have access to the downloadable reports, you can also access the revenue report in Creator Studio at this time.

As the number of YouTube Premium members grows, we expect YouTube Premium to have a positive impact on your audience engagement.

Does downloaded content count towards my watch time?

Yes, watch time for downloaded videos is recorded and incorporated just like online watch time the next time that a member logs in online. Learn more about downloading videos with YouTube Premium.

Does background play count towards my watch time?

Yes, content played while a YouTube Premium member is using other apps or has their device's screen turned off counts toward your watch time. Learn more about background play with YouTube Premium.

Should I make longer videos to get higher watch time?

No, the most important factor is that your videos are engaging and people spend time watching them. Many short-form videos get more overall watch time because they're more engaging and shareable.

What YouTube Premium metrics can I see in YouTube Analytics?

You can see watch time and views from YouTube Premium users, as well as earnings from YouTube Premium, by following these instructions for YouTube Analytics.

How do I view my revenue reports in YouTube Analytics?

To view your reports in YouTube Analytics, follow these instructions for YouTube Analytics.

How do I compare my YouTube Premium watch time to my YouTube Premium estimated earnings?

Follow these instructions for YouTube Analytics to better understand your earnings.

How can I cross-check whether my payment amount is correct?

YouTube Analytics will display revenue broken down by video. If you have access to downloadable reports, the revenue report will show watch time and earnings broken down by video.

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