Your content and YouTube Premium

YouTube Premium is available in several countries. Learn more about YouTube Premium available locations.

YouTube Premium FAQ for YouTube partners and creators

For years, YouTube's fans have been saying that they want more ways to support their favourite creators, as well as the option to watch their favourite videos uninterrupted.

With YouTube Premium, members can enjoy watching YouTube ad-free. It also lets members download videos to watch offline on mobiles and play videos in the background. If YouTube Premium is available in that location, membership extends across devices and anywhere that a member signs in to YouTube. Learn more about becoming a YouTube Premium member.

YouTube Premium is all about giving fans more choice and giving creators another way to get paid for the content that they're creating.

Questions about YouTube Premium

What are the benefits of joining?

YouTube Premium is a paid membership that gives viewers an amplified video and music experience across YouTube, YouTube Music and YouTube Kids. Learn about becoming a YouTube Premium member.

Where is YouTube Premium available?

YouTube Premium is available in these locations.

What happens if viewers choose not to subscribe to YouTube Premium?

The YouTube with ads that you know and love is not going anywhere and is a core part of our business. If a viewer chooses not to become a member, they'll continue to experience the same free of charge YouTube (with ads) as they do today.

Will features like comments, likes and views be available with YouTube Premium?

Yes, these features are a core part of the YouTube experience. With YouTube Premium, they'll work similarly to how they do with YouTube with ads. You may notice some differences across YouTube products, like YouTube Kids.


Questions about content on YouTube Premium

Will my content be available with YouTube Premium?

Yes, all of your videos that surface on YouTube (with ads) will also be available without ads with YouTube Premium.

Do I need to pay to join YouTube Premium to keep my content on YouTube?

No. You do not have to pay to keep your content on YouTube or to have it included in YouTube Premium. Your videos are automatically visible to viewers on YouTube (with ads) and through a paid membership to YouTube Premium members.

If you accept the relevant contract modules, the paid membership fee from YouTube Premium members can give you a new source of revenue. To earn YouTube Premium revenue for:

  • Long-form videos: Accept the Watch Page Monetisation Module and turn on watch page ads
  • Shorts: Accept the Shorts Feed Monetisation Module

YouTube Premium members can also download your videos to watch offline on mobiles and play them in the background – helping you to get more watch time.

Will creators still be paid with YouTube Premium?

Yes. In fact, YouTube Premium provides a secondary revenue stream for creators in addition to what you're already earning today through ads. To earn YouTube Premium revenue for:

  • Long-form videos: Accept the Watch Page Monetisation Module and turn on watch page ads
  • Shorts: Accept the Shorts Feed Monetisation Module
How is revenue worked out?

Revenue from YouTube Premium membership fees is distributed to video creators based on how much members watch your content. As with our advertising business, the majority of the revenue will go to our partners.

When will I get the money from this revenue stream?

Subscription Revenue payments will be sent at the beginning of each month, at the same time that you would normally get Ad Revenue payments.

If you have access to the downloadable reports, you can also access the revenue report in Creator Studio.

Does downloaded content count towards my watch time?

Yes, watch time for downloaded videos is recorded and incorporated just like online watch time the next time that a member signs in online. Learn more about downloading videos with YouTube Premium.

Does Background play count towards my watch time?

Yes, content played while a YouTube Premium member is using other apps or has their device's screen turned off counts towards your watch time. Learn more about Background play with YouTube Premium.

Should I make longer videos to get more watch time?

No, the most important factor is that your videos are enjoyable and viewers spend time watching them. Many short-form videos get more overall watch time because they're easy to watch and share.

What YouTube Premium metrics can I view in YouTube Analytics?

You can review watch time and views from YouTube Premium members, as well as earnings, by following these instructions for YouTube Analytics.

How do I view my revenue reports in YouTube Analytics?

To view your reports in YouTube Analytics, follow these instructions for YouTube Analytics.

How do I compare my YouTube Premium watch time to my YouTube Premium estimated earnings?

Follow these instructions for YouTube Analytics to better understand your earnings.

How can I cross-check whether my payment amount is correct?

YouTube Analytics will display revenue broken down by video. If you have access to downloadable reports, the revenue report will show watch time and earnings broken down by video.

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