YouTube Certified programme overview

The YouTube Certified programme is dedicated to educating all users, creators and professionals on YouTube – over 13,000 YouTube partners are certified.

Our goal is to provide the latest best practices and industry-level knowledge to help individuals and companies succeed on the platform.

Requirements and benefits

YouTube Certification can help you learn the ins and outs of channel creation, growth, optimisation and monetisation. The programme offers individual and company certification that is valid for 18 months from the date that you pass your certification or complete the criteria to become a YouTube Certified company.

Individual certification

Individuals must score 75% or higher in the exam. Every individual who passes a certification course will receive an individual certification.

Company certification

Company certification is currently on hold as we make improvements to the programme. Please check back soon!

Note: While we try to make the YouTube Certified programme as helpful as possible, YouTube does not make any promises or representations about the performance or quality of any YouTube Certified individual or company. YouTube does not guarantee that creators will get any specific results from working with YouTube Certified individuals or companies. It is always important to evaluate the companies with which you may work and decide for yourself what makes the most sense for your business.


YouTube Certified offers four distinct certifications that are designed for unique YouTube business-related roles.

  Content Ownership Asset Monetisation Channel Growth Music 
Channel Managers Recommended   Recommended  
Business Operations Recommended      
Digital Rights Managers & Legal Recommended Recommended    
Artist Channel Managers & Label Reps   Recommended   Recommended


Learn more about the intended audience and the topics covered in each certification:

Content Ownership

Gain recognised proficiency in the use of CMS, copyrights, claims and analytics.

  • Audience: YouTube partners with Content ID, business and operations analysts
  • Topics covered:
    • Copyright on YouTube
    • Business operations with CMS
    • Rights enforcement with Content ID

Asset Monetisation

Scale and optimise the monetisation of your assets with a deeper understanding of digital rights, advanced analytics and complex claiming scenarios.

  • Audience: Digital rights managers and legal
  • Topics covered:
    • Asset optimisation for revenue
    • Revenue analysis and reporting

Channel Growth

Assess channel and monetisation performance leveraging knowledge of the YouTube ecosystem and platform strategies.

  • Audience: Channel managers and strategists
  • Topics covered:
    • Platform Overview
    • Channel Assessment
    • Channel Revenue


Learn how to grow an artist's fanbase and measure channel performance using strategies specifically tailored to artists and their teams.
  • Audience: Artist channel managers and label reps
  • Topics covered:
    • Content and channel strategies
    • Promotions and engagement
    • Analytics
    • Revenue
    • Basic rights management


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