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YouTube Certified programme overview

The YouTube Certified programme is dedicated to educating our top enterprise partners, brands, agencies and professional creators – over 10,000 YouTube partners are certified.

Our goal is to provide the latest best practices and industry-level knowledge to help individuals and companies succeed on the platform.

Requirements and benefits

YouTube Certification can help you learn the ins and outs of channel creation, growth, optimisation and monetisation. The programme offers individual and company certification that is valid for 18 months from the date that you pass your certification or are accepted as a YouTube Certified company.

Individual certification

Individuals must score 75% or higher in the exam. Every individual who passes a certification course will receive an individual certification.

Benefits of being a YouTube Certified individual include:

  • Demonstrated job skill and recognition of a high-value industry-standard credential
  • Access to the YouTube Certified badge and the YouTube Certified LinkedIn badge

Note: Certification requires ongoing compliance with all YouTube policies, including but not limited to the YouTube Terms of Service and Community Guidelines. Individuals who do not adhere to the guidelines outlined in the Terms of Service are subject to review and may have their YouTube Certified status revoked.

Company certification

To be company certified, 75% of your YouTube-focused employees must pass any one of the four certifications (Content Ownership, Asset Monetisation, Channel Growth and Content Strategy).

Benefits of being a YouTube Certified company include:

  • Recognition as a YouTube Certified company
  • Ability to use the YouTube Certified badge on websites and marketing materials
  • Eligibility to be included in the Creator Services Directory 

 

Note: YouTube does not make any promises or representations about the performance or quality of any YouTube Certified individual or company. YouTube does not guarantee that creators will get any specific results from working with YouTube Certified individuals or companies. It is always important to evaluate the companies with which you may work and decide for yourself what makes the most sense for your business.

Certifications

YouTube Certified offers four distinct certifications that are designed for unique YouTube business-related roles.

  Content Ownership Asset Monetisation Channel Growth Content Strategy
Channel Managers Recommended   Recommended Helpful to know
Business Operations Recommended      
Digital Rights Managers & Legal Recommended Recommended    
Sales, Content and Strategy     Helpful to know Recommended

 

Learn more about the intended audience and the topics covered in each certification:

Content Ownership

Gain recognised proficiency in the use of CMS, copyrights, claims and analytics.

  • Audience: YouTube partners with Content ID, business and operations analysts
  • Topics covered:
    • Copyright on YouTube
    • Business operations with CMS
    • Rights enforcement with Content ID

Asset Monetisation

Scale and optimise the monetisation of your assets with a deeper understanding of digital rights, advanced analytics and complex claiming scenarios.

  • Audience: Digital rights managers and legal
  • Topics covered:
    • Asset optimisation for revenue
    • Revenue analysis and reporting

Channel Growth

Assess channel and monetisation performance leveraging knowledge of the YouTube ecosystem and platform strategies.

  • Audience: Channel managers and strategists
  • Topics covered:
    • Platform Overview
    • Channel Assessment
    • Channel Revenue

Content Strategy – Brand Partner Programme

Develop expert knowledge of branded content creation through content and programming frameworks, promotion, measurement and partnerships with creators.

  • Audience: Agency and brand strategists
  • Topics covered:
    • Evolving marketing landscape
    • Defining a video content strategy
    • Creative treatments for video content
    • Optimising video distribution
    • Working with creators

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