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YouTube Certified program overview

The YouTube Certified program is dedicated to educating our top enterprise partners, brands, agencies, and professional creators — over 10,000 YouTube partners are certified.

YouTube Certified is currently available in English, Japanese, Portuguese, Russian, and Spanish. There are 3 certification tracks. Learn how to become YouTube Certified.

Benefits of being YouTube Certified

You can learn channel growth best practices, platform strategies, and channel development techniques to help you find success on YouTube and beyond.

Individual certification

  • Marketable job skill and recognition of a high-value industry-standard credential
  • Confidence in your YouTube capabilities
  • Access to the YouTube Certified badge and YouTube Certified LinkedIn badge
  • Access to a community of certified partners and peers

Company certification

  • Designated as a YouTube Certified company
  • Eligible for inclusion in the Creator Services Directory
  • Approved use of YouTube Certified badge on websites and marketing materials
  • Accelerated onboarding for new employees and a continued opportunity to grow employee skills across a range of platform business areas
  • Approved training and development mapped to YouTube best practices

Certification tracks

You can get YouTube Certified in specific subject areas based on how you use YouTube. Each certification track is designed to educate a specific type of YouTube partner.

  Channel Managers Content Owners Strategists / Sales Generalists
Audience Growth track X     X
Digital Rights track   X    
Content Strategy track X   X  


Click below to see an overview of what each certification track covers.

Audience Growth track

For enterprise partners and advertisers 

Learn successful navigation of YouTube channel creation and channel growth through tested strategies, methods, and practices: 

  • YouTube platform and channel strategy
  • Creator strategies for sustainable viewership
  • Audience development strategy and methods
  • Monetization
  • YouTube Analytics and reporting
  • Copyright
  • Rights management
  • Content ID misuse
  • YouTube Live

Digital Rights track 

For YouTube Partners with Content ID

Learn how to optimize revenue generation through proper creation of assets and handling of advanced digital rights: 

  • Advanced rights management
  • Multi-Party claims
  • Advanced analytics
  • Music rights
  • Content ID misuse

Content Strategy track — Brand Partner Program

For agencies and brands

Get knowledge of branded content creation through defined frameworks, promotion, measurement, and partnerships with creators:

  • Video content strategy
  • Creative treatments
  • Content development
  • Media discovery and distribution
  • Branded collaborations
  • Working with creators

Note: This exam is currently available in English only.

Note: YouTube does not make any promises or representations about the performance or quality of any YouTube Certified individual or company. YouTube does not guarantee you will get any specific results from working with YouTube Certified individuals or companies. It is always important to evaluate the companies you may work with and decide what makes the most sense for your business.
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