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How to become YouTube Certified

You can learn channel growth best practices, platform strategies and channel development techniques to help you find success on YouTube and beyond.

YouTube Certified is currently available in English, Japanese, Portuguese, Russian and Spanish. Learn about certification tracks and the benefits of being YouTube Certified.

Steps for YouTube Certification

Step 1: Determine if you're eligible

Only eligible applicants will be considered for the YouTube Certified programme:

Individual eligibility

Criteria for individual eligibility includes, but is not limited to, individuals who:

Company eligibility

Criteria for company eligibility includes, but is not limited to, companies that:

  • Are eligible YouTube Partners or qualified Google advertising partners
  • Have a sustained operational business and are continuously managed by a YouTube or Google representative
  • Have 75% of relevant employees certified (relevant employees are defined as employees who either advise creators or manage content/rights on a creator’s behalf)
  • Actively manage channels and have the potential to accelerate creator growth
  • Are approved to use Content ID (for Digital Rights track applicants)
  • Have applied for the Creator Services Directory
  • Are in ongoing compliance with all YouTube policies, including Terms of Service and Community Guidelines

If you don't meet the eligibility criteria, you can still take advantage of the course in the YouTube Creator Academy.

Step 2: Fill out the programme application

If you meet the eligibility criteria and are interested in applying for the Audience Growth, Digital Rights or Content Strategy tracks, please complete the following steps:

  1. Go to the YouTube Certified website and fill out the programme application.
  2. Review and sign the programme Terms of Service.

The YouTube Certified Team will review your application. If you meet the programme requirements, you will be enrolled into the online course and receive an email confirmation with login information and links to the course.

Note: In order to be approved for the course, your email domain must match the corporate email domain we have on record.

Step 3: Complete the programme requirements

To gain YouTube Certified status as an individual or a company, you must meet the requirements:

Individual certification

An individual can become YouTube Certified by completing these requirements within 90 days of being accepted onto the programme:

  1. Review the course materials provided (videos, pre-work activities, participant guide).
  2. You'll be enrolled in the YouTube Certified exam. Complete the exam within a 2-hour time frame (you may pause and start the exam as much as you want within the 90-day exam window).
  3. Pass the YouTube Certified exam with a score of 75% or higher. 
    • If you don't pass the exam, you can attempt it another 2 times. If you do not pass after these 2 attempts, you'll be locked out of the exam for a period of 6 months. After 6 months, you'll be granted 2 more attempts.
  4. When you pass the exam, take advantage of these benefits:
    • YouTube Certified Badge
    • YouTube Certified G+ Community
    • YouTube Certified badge on LinkedIn
  5. Get re-certified annually.

Note: Certification requires ongoing compliance with all YouTube policies, including but not limited to the YouTube Terms of Service and Community Guidelines. Individuals who fail to adhere to the guidelines outlined in the Terms of Service are subject to review and may have their YouTube Certified status revoked.

Company certification

A company can become YouTube Certified through nomination by their YouTube Partner Manager, Google account executive, or qualified Google representative if they meet the eligibility criteria listed above.

Company certification is valid for 12 months from the date of issue.

Providing programme feedback

The YouTube Certified team is constantly working to improve our certification programmes. If you've attended one of our training sessions, please fill out the feedback form.

To report a company that you feel is falsely claiming to be YouTube Certified (not listed in the YouTube Creator Services Directory), submit a complaint.
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